School of Business

Robert Schindler, Ph.D.

Professor of Marketing

Office Room: 253

Phone Number: 856-225-6716

E-Mail: ude.sregtur.nedmacnull@ldnihcsr

Home Page: None

Vita : Click here (PDF)

Ph.D., University of Massachusetts

Expertise: Consumer Behavior

Research Interests: Effects of price endings on the consumer and the implications of these effects for numeric information processing. Motivational processes involved in consumer response to price promotions and other pricing tactics. Prediction of consumer needs and the role of early experience in the formation of preferences. Consumer decision-making in property and casualty insurance. Word-of-mouth communication on the Internet and the factors behind its effectiveness.

Courses Taught: Principles of Marketing, Pricing Strategies, Consumer Analysis

Selected Publications:

Schindler, R.M. , Pricing Strategies: A Marketing Approach Sage Publications, October 2011

Schindler, R.M. (2006), “The 99-Price Ending as a Signal of a Low-Price Appeal,” Journal of Retailing, 82 (1), 71-77.

Schindler, R.M. and R.F. Yalch (2006) “It Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims,” Advances in Consumer Research, Vol. 33, C. Pechmann and L.L. Price (eds.), Duluth, MN: Association for Consumer Research, 586-590.

Bizer, G.Y. and R.M. Schindler (2005), “Direct Evidence of Ending Digit Drop-Off in Price Information Processing.” Psychology & Marketing, 22 (October), 771-783.

Schindler, R.M. and Bickart, B. (2005), “Published Word of Mouth: Referable, Consumer-Generated Information on the Internet,” in Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World, C.P. Haugtvedt, K.A. Machleit, and R.F. Yalch (eds.), Hillsdale, NJ: Lawrence Erlbaum Associates, 35-61.

Schindler, R.M. (2004), “Fine Tuning a Retail Price,” Retail Navigator, Vol. 2 (Summer)

Simmons L.C. and R.M. Schindler (2003), “Cultural Superstitions and the Price Endings Used in Chinese Advertising,” Journal of International Marketing, 11 (2), 101-111.

Schindler, R.M. and M.B. Holbrook (2003), “Nostalgia for Early Experience as a Determinant of Consumer Preferences,” Psychology & Marketing, 20 (April), 275-302.

Schindler, R.M. and T.M. Kibarian (2001), “Image Communicated by the Use of 99 Endings in Advertised Prices,” Journal of Advertising, 30 (Winter), 95-99.

Schindler, R.M. (1998), “Consequences of Perceiving Oneself as Responsible for Obtaining a Discount: Evidence for Smart-Shopper Feelings,” Journal of Consumer Psychology, 7 (4), 371-392.

Schindler, R.M. and P.N. Kirby (1997), “Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine-Ending Effects,” Journal of Consumer Research, 24 (September), 192-201.

Schindler, R.M. and T.M. Kibarian (1996), “Increased Consumer Sales Response Through Use of 99-Ending Prices,” Journal of Retailing, 72 (Summer), 187-199.

Schindler, R.M. (1995), “Quick Choices As Targetable Units of the Consumer Decision Process,” in Research in Marketing, Vol. 12, J. Sheth and A. Parvatiyar (eds.), Greenwich, CT: JAI Press, 219-250.

Schindler, R.M. (1994), “Consumer Motivation for Purchasing Low-Deductible Insurance,” in Marketing and Public Policy Conference Proceedings, Vol. 4, D.J. Ringold (ed.), Chicago, IL: American Marketing Association, 147-155.