Dr. Briance MascarenhasBriance Mascarenhas, Ph.D.
Professor & Area Head for Management, Strategy & International Business
Office: BSB 257
Phone: (856) 225-6720
Email: mascaren@camden.rutgers.edu
Web: crab.rutgers.edu/~mascaren

Ph.D., University of California at Berkeley

Dr. Mascarenhas (Ph.D. University of California, Berkeley) is Professor and Head of the Management Area at Rutgers University – Camden. He has held faculty appointments at New York University, Rice University, and the University of California, Berkeley. He has been ranked among the top ten researchers in international strategic management and in international business. His numerous publications have appeared in Administrative Science Quarterly, Academy of Management Journal, Strategic Management Journal, Journal of International Business Studies, California Management Review, and Journal of Business Venturing. His current research interests include entrepreneurship, international business, and strategy. He has obtained numerous teaching and research grants, and introduced microfinance to encourage students and community youth to market test their new ventures. He has been honored with multiple School of Business, Provost, Lindback Lifetime Teaching Excellence and Rutgers University Scholar-Teacher Awards.

Research Interests: Strategy; International Business; Rapid Growth; Market Entry

Courses Taught: Management Policy; Business Policy; Global Strategic Management

Professional Activities & Honors: School of Business and Provost Teaching Excellence Awards; Editorial Review Board- Journal of International Management; Thunderbird International Business Review

Representative Publications:

  • The Dynamics of Core Competencies in Leading Multinational Companies, California Management Review, 1999.
  • Order of Entry and Performance in International Markets, Strategic Management Journal.

Research Work in Progress:

  • Strategies of Rapid Growth Firms, Market Entry Timing.
Media Guide
Dr. Briance Mascarenhas, professor of management at the Rutgers School of Business—Camden, has been ranked by the journal International Business and Strategy as one of the 10 most prolific international strategy researchers in the world. He can discuss:

 Airline Industry:

  • International airline industry
  • International business competition and market entry strategy

International Business Issues (China):

  • China and international business strategy
  • International airline industry
  • Oil industry

International Business Issues (Competition and Strategy):

  • International business competition and market entry strategy

Transportation:

  • International airline industry
  • Oil industry