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Rutgers-Camden School of Business

School of Business

-Your School of Choice.

MBA Concentrations

Concentrations only apply to the traditional MBA program in the Camden Campus. These concentrations do not apply to the online MBA program.  

Entrepreneurship

Do you want to be your own boss rather than working for someone else? Have you the passion to convert an idea into reality? Do you want to be involved in the total operation of a business, from concept to creation? Are you interested in developing a venture in an established firm? Do you want to become a consultant to bring about change in firms? If so, the MBA Entrepreneurship Concentration can be of help. Students can pursue the Entrepreneurship concentration by itself or add it as a second concentration in order to become an entrepreneur in a functional field. For example, you may use it to launch a CPA practice, become an independent financial planner, or start a marketing research firm.

The Entrepreneurship Concentration is earned by taking three courses (9 credits) beyond the core:

Two required courses:

53:620:517 Entrepreneurship: New Venture Creation (3)

Foundation course that provides an understanding of the key components of creating a new business. Students develop a business concept into a potential business opportunity. They screen it against success criteria, perform research, develop the business model and marketing strategy, and create a comprehensive business plan.

53:620:671 Developing a Consulting Business (3)

Practical course in which students work in teams, with guidance from the instructor, on consulting projects for clients to bring about change. The course has an in-class component of instruction. Students learn the protocol of consulting, from client engagement, through managing deadlines, to making a final presentation to top management.

One approved Elective from the following:

53:620:670 Corporate Restructuring (3)

53:620:678 Business and the Natural Environment (3)

53:390:670 New Venture Finance (3)

53:135:670 Raising Capital (3)

53:620:670 Strategic Management of Technology Ventures (3)

53:630:670 Selling and Sales Management (3)

53:620:671 Business Venturing in Established Companies (or Corporate Entrepreneurship) (3)

53:620:530 Mergers and Acquisitions (3)


Finance

Finance concentration is not just for students building a career in finance. Those open to the idea should take early on the introductory course of Financial Management (53:390:506) required of all students. This course is a prerequisite of all finance electives listed below, of which any three are required for this concentration:

53:390:513 Advanced Financial Management (3)

53:390:514 Multinational Financial Management (3)

53:390:530 Fixed Income Security Analysis (3)

53:390:540 Securities and Investment (3)

53:390:550 Financial Markets and Institutions (3)

53:390:552 Global Financial Markets (3)

53:390:555 Commercial Bank Management (3)

53:390:560 Futures and Options (3)

53:390:570 Statistical Financial Analysis (3)

53:390:670,671 Special Topics in Finance (3,3)

53:390:521,522 Directed Study in Finance (3,3)

The last three courses aside, this list comprises partially overlapping specialization areas: corporate finance, financial markets, financial institutions, and multinational finance.

Students are allowed to take their finance electives at any sequence with the exception of Futures and Options (53:390:560), which cannot be taken before Securities and Investment (53:390:540). Those looking to develop their skills of data analysis, which is essential to all areas of business, are encouraged to take Statistical Financial Analysis (53:390:570). The Directed Study in Finance (53:390:521,522) requires a written permission of the area coordinator and a second full-time member of the finance faculty.


International Business and Operations

Concentration requires three (3) elective courses. Students should chose at least one course from each of the first two groups.

International Business:

53:390:514. Multinational Financial Management (3)

53:533:670. ST: International Human Resource Management (3)

53:620:515. International Management (3)

53:623:515. Seminar in Global e-commerce Policy (3)

53:623:544. Global Operations Information Technology (3)

53:630:515. Global Marketing Strategy (3)

53:620:540 International Study Abroad – South Africa, France, Brazil, South East Asia

53:630:540 International Study Abroad – South Africa, France, Brazil, South East Asia

Operations Management:

53:716.504. Management Science (3)

53:716:516. Total Quality Management (3)

53:716:519. Service Operations Management (3)

53:716:523. Global Operations Management (3)

53:716:531. Supply Chain Management (3)

53:716:670. Special Topics in Operations Management (3)

Other: Lean Six Sigma offered through Lockheed Martin


Management

A Management concentration consists of three (3) elective MBA courses from any of the following areas.

Management (620)

Human Resource Management (533)

E-commerce and Information Technology (623)

Operations Management (716)

Entrepreneurship (crosses-over many disciplines)


Marketing

In today’s fast paced and ever-evolving marketplace, the knowledge and skills gained from an MBA concentration in Marketing can be used to help firms create value for customers. Creating customer value involves understanding customer needs and desires, developing unique and superior products and services, and developing and communicating compelling brand messages. Organizations also prize individuals who can help them understand the value of their customer segments and enhance firm growth through innovative approaches to customer service.

Marketing courses here at Rutgers University, School of Business-Camden (SBC) help the students develop their skills in strategic, conceptual and analytical thinking. Career paths typically pursued by MBAs with a marketing concentration include: brand management, market research, retail management, and professional sales.

To obtain an MBA concentration in Marketing, students must take the required core course of Marketing Management (53:630:508) followed by 3 marketing electives to be chosen from the following:

53:630:509 Database Marketing (3)

53:630:510 Consumer Behavior (3)

53:630:511 Customer Analytics (3)

53:630:512 Pricing Strategies (3)

53:630:514 Retail Management and E-Marketing Strategy (3)

53:630:515 Global Marketing Strategy (3)

53:630:516 Marketing Problems and Research (3)

53:630:517 New Product Development (3)

53:630:518 Advertising and Promotion Management (3)

53:630:519 Strategic Marketing Concepts (3)

53:630:521, 522 Directed Study in Marketing (3, 3)

53:630:670 Special Topics in Marketing (3)