Dr. Robert Schindler Explains Why Consumers Buy Extended Warranties in New York Times Feature


Why do so many consumers purchase extended warranties, even when they may not make financial sense?
That’s the question explored by Rutgers School of BusinessโCamden marketing professor Dr. Robert Schindler in a recent feature in The New York Times, “That Extended Warranty Is Almost Never Worth the Money. This Is Why You Fall for It Anyway.”
Drawing on decades of research in consumer behavior, Dr. Schindler explained how psychological factors such as loss aversion and the desire to “beat the odds” influence purchasing decisions. His insights help illuminate why consumers often seek protection against relatively small losses, even when the numbers suggest otherwise.
At RutgersโCamden, Dr. Schindler’s research continues to shape our understanding of consumer decision-making and the psychology behind everyday purchases.
Congratulations to Professor Schindler on this national recognition of his expertise.