BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN TZID:America/New_York X-WR-TIMEZONE:America/New_York BEGIN:VEVENT UID:33@business.camden.rutgers.edu DTSTART;TZID=America/New_York:20201102T120000 DTEND;TZID=America/New_York:20201102T123000 DTSTAMP:20201028T130821Z URL:https://business.camden.rutgers.edu/events/focus-on-analytics-alternat ive-data-streams-their-value-to-sensory-and-consumer-scientists/ SUMMARY:Focus on Analytics: “Alternative Data Streams & Their Value to Se nsory and Consumer Scientists” DESCRIPTION:Register Here (WebEx): https://go.rutgers.edu/mjazu5ed\n\nABOUT THIS “FOCUS ON ANALYTICS” TALK: The use—and abuse—of neuroscience and psychological research methodologies has become a hot topic in consum er research. Neuro- and psychological science can help consumer and sensor y researchers and product developers better understand consumers’ uncons cious motivators and reactions. However\, the field of “neuromarketing ” has been plagued with pseudoscience and “neurohype” and researcher s have experienced some disappointments when trying to incorporate these m easures into their research. While physiological measures have been used s uccessfully in academia to better understand human perception\, proper app lication of consumer neuroscience in industry has been more challenging. I will address these challenges\, current methodologies and technologies\, and issues with research design using applied consumer neuroscience. I wil l discuss real examples of misuses\, abuses and disappointments of these m ethodologies. Real and thoughtful applied consumer neuroscience is about u sing the right combination of sensitive measures from psychology and neuro science in appropriate ways.\n\nABOUT THE PRESENTER:\n\nDR. MICHELLE MURPH Y NIEDZIELA\, Vice President of Research &\; Innovation\, is a behavior al neuroscience expert in neuropsychology\, psychology and consumer scienc e with a focus on flavor and fragrance technologies. Dr. Niedziela obtaine d a PhD and Master’s in neuroscience and biopsychology from Purdue Unive rsity and a BS in psychology from Florida State University.\nMichelle is e xperienced in academia (Monell Chemical Senses Center) and industry (Johns on &\; Johnson\, Mars Chocolate) in R&\;D of innovation technologies and methodologies for consumer research. She started out as a Scientific Director\, heading research design and handling all things science related . Currently\, as VP of Research and Innovation at HCD Research\, Michelle focuses on finding and integrating new applied consumer neuroscience tools with traditional methods used to measure consumer response. ATTACH;FMTTYPE=image/jpeg:https://business.camden.rutgers.edu/wp-content/u ploads/2020/10/Focus-on-Analyitcs-2_Facebook.png CATEGORIES:Graduate School,MS in Business Analytics END:VEVENT BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:STANDARD DTSTART:20201101T010000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST END:STANDARD END:VTIMEZONE END:VCALENDAR