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Dr. Jaishankar Ganesh

Professor

Marketing

Office: BSB 443

Phone: (856) 225-6217

Email: jganesh@camden.rutgers.edu

Ph.D., Marketing & International Business, University of Houston

View CV PDF

Research Interests

  • Overall Research Interests: Marketing Management & International Marketing Strategy
  • Marketing Strategy Focus: Customer Satisfaction, Loyalty, Retention and LTV Assessment, Marketing Product and Process Innovation & Diffusion, and Retail Patronage Behavior
  • Intl. Marketing Focus: Global Competition and Marketing Strategy, Cross-National Diffusion of Products, and Foreign Market Entry Decisions

Representative Publications

  • Chauradia, Amit, Chad Milewicz, Raj Echambadi and Jaishankar Ganesh (2021), “Frontline Human Capital and Consumer Dissatisfaction: Evidence from the U.S. Airline Industry,” Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Vol. 34, pp. 216-243.
  • Johnson, Zach, Huifang Mao, Sarah Lefebvre and Jaishankar Ganesh (2019), “Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations,” Journal of
    Consumer Psychology, Vol. 29 (4), October, 565-583.
  • Mouri, Nacef, Vishal Bindroo and Jaishankar Ganesh (2015), “Do Retail Alliances Enhance Customer Experience? Examining the Relationship between Alliance Value and
    Customer Satisfaction with the Alliance,” Journal of Marketing Management, Vol. 31, Issue 11-12, pp. 1231-1254.

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