Ph.D., Purdue University
Dr. Houston is the co-author of the book Marketing Exchange Transactions and Relationships and the editor of the book Marketing Exchange Transactions, Relationships, and Their Media. His numerous articles have appeared in the Journal of marketing, the Journal of Marketing Research, the Journal of Advertising, the Journal of Advertising Research, and Decision Sciences.
Research Interests: Marketing Strategy; Marketing Theory
Courses Taught: Marketing Planning; Marketing Management
|Dr. Franklin Houston, associate professor of marketing at the Rutgers School of Business—Camden; author of the book “Marketing Exchange Theory”. He can discuss:|
• Cumulative effects of advertising