Franklin Houston Ph.D.Franklin Houston, Ph.D.
Associate Professor of Marketing
Officer: BSB 256
Phone: (856) 428-2702
CV: Download the PDF

Ph.D., Purdue University

Dr. Houston is the co-author of the book Marketing Exchange Transactions and Relationships and the editor of the book Marketing Exchange Transactions, Relationships, and Their Media. His numerous articles have appeared in the Journal of marketing, the Journal of Marketing Research, the Journal of Advertising, the Journal of Advertising Research, and Decision Sciences.

Research Interests: Marketing Strategy; Marketing Theory

Courses Taught: Marketing Planning; Marketing Management

Media Guide
Dr. Franklin Houston, associate professor of marketing at the Rutgers School of Business—Camden; author of the book “Marketing Exchange Theory”. He can discuss:

• Cumulative effects of advertising