Rutgers School of Business – Camden

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Area Highlight: Marketing

Under the leadership of Dr. Sam Rabinowitz, Area Head and Distinguished Service Professor, the Marketing area at Rutgers School of Business–Camden (RSBC) continues to thrive as a center of impactful scholarship and innovative teaching. Comprising six distinguished faculty members, the Marketing area is actively engaged in advancing knowledge across a wide spectrum of topics, including:

  • Consumer Behavior & Psychology: AI interactions, political ideology, sustainability messaging, temporal effects, consumer well-being, and identity-linked consumption
  • Marketing Strategy & Analytics: Customer engagement, brand communications, pricing strategies, and digital marketing
  • Global & Cultural Marketing: International branding, cross-cultural identity, and global-local consumer dynamics

Over the past academic year, Marketing faculty have published extensively in top-tier, peer-reviewed journals, such as Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Business Ethics, and Journal of International Marketing. Their work has earned prestigious awards and recognition, further elevating the reputation of RSBC on a national and global scale.

Notably, Dr. Yuliya Strizhakova received the Bright Idea Award for her work on sustainability messaging in global branding. Dr. Iman Paul also received the 2024 Bright Idea Award and was honored with multiple Best Paper Awards at AMA conferences for his research on political ideology and AI recommendation acceptance. These accolades reflect the caliber of scholarship and thought leadership within the Marketing area.

In addition to their research achievements, Marketing faculty are deeply committed to teaching excellence. Courses span undergraduate and graduate levels, covering digital marketing, consumer analysis, pricing strategies, and marketing management. Faculty consistently receive high student evaluations and actively mentor students through thesis supervision, internships, and career development.

We extend our sincere appreciation to the Marketing faculty for their dedication to academic excellence, student success, and the broader mission of the RSBC.

Sample of Faculty Highlights

Fong, Nathan, Associate Professor

  • Research focuses on digital promotions, consumer valuation, and anchoring effects
  • Published in Journal of Marketing Research, Marketing Science, and Journal of Consumer Psychology
  • Recipient of the Rutgers Annual Research Award (2020)
  • Teaches Social Media Strategy and Consumer Analysis

Pansari, Anita, Assistant Professor

  • Research interests include customer engagement, marketing strategy, and political ideology
  • Published in Journal of the Academy of Marketing Science, Journal of International Marketing, and MIT Sloan Management Review
  • Winner of AMA and AMS dissertation and emerging scholar awards
  • Teaches Digital Marketing Analytics, Consumer Analytics, and New Product Management

Paul, Iman, Assistant Professor

  • Research explores AI, societal well-being, and political ideology in consumer behavior
  • Published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology
  • Multiple Best Paper Awards at AMA Conferences
  • Recipient of Bright Idea Award (2024)
  • Teaches Principles of Marketing, Marketing Strategy and New Product Development

Schindler, Robert, Professor

  • Author of Pricing Strategies: Harvesting Product Value
  • Published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Public Policy & Marketing
  • Received over 13,000 citations and the Lifetime Achievement in Pricing Research
  • Teaches Pricing Strategies, Principles of Marketing Honors section, and Marketing Research

Strizhakova, Yuliya, Associate Professor

  • Research focuses on sustainability, global branding, and consumer well-being
  • Published in Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of International Marketing
  • Serves as the Director of Business Honors Program
  • Serves as the Associate Editor for Journal of Business Research, Journal of Global Marketing, and Journal of International Marketing
  • Recipient of the Rutgers Annual Research Award (2019, 2024) and the New Jersey Bright Idea Award (2022)
  • Teaches Marketing Management and Marketing Research

Zor, Ozum, Assistant Professor

  • Research investigates time-of-day effects on digital engagement and consumer patience
  • Published in Journal of Consumer Research
  • Received the Superior Achievement Award for Research (2022)
  • Teaches Digital Marketing Fundamentals, Content Marketing, and Consumer Behavior

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BLDP Executive Shadowing Application v2

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Signatures

If I am chosen and matched with an executive, I will follow through and prepare a one-page report giving honest feedback about the experience. The written summary is due by the start of the next semester. By typing my name in the box to the right I am offering my digital signature in lieu of my handwritten signature.

After the shadowing event, I will write a personal thank you letter to the executive and copy Dr. Kaufman-Scarborough and Ms. Bridget Britton for their records. By typing my name in the box to the right I am offering my digital signature in lieu of my handwritten signature.

After notified of a match, students are responsible for providing personal information to the matched executive (e.g., current resume and cover letter with information on career ambitions). The information on this application is for internal use only, for us to match you as well as possible with and executive from among our alumni database.

BLDP Application

The Spring 2023 Application is now open! 

Priority will be given to applications received by November 18. Applications are accepted until all seats are filled. Space is limited, so apply early!

The seminar application process is our gateway for entry into the program. Upon acceptance into BLDP, students will be emailed their acceptance letter plus a special permission number allowing registration for the BLDP seminar.

Requirements

Seminar applications are solicited each semester and require the following:

  1. Completed application form (at the bottom of this page),
  2. For students with GPA 3.0 – 3.49, two (2) letters of recommendation (one academic; one other)

Rutgers-Camden students are invited to apply to apply for enrollment in the BLDP seminar. All applicants are expected to meet both of the following selection criteria:  (1) have sophomore standing or above and (2) have an overall GPA of 3.0 or above. First-semester transfer students will be evaluated based on their GPA earned at Rutgers. Students who fail to meet these admission criteria may still be allowed to apply for (and possibly enroll in) the BLDP seminar, but they will be evaluated on a case-by-case basis.

The director balances evaluations to make final decisions on people accepted for the seminar (up to a maximum of 15-20 each semester).

Students who are admitted to the BDLP are required to adopt the BLDP Code of Conduct. A signed contract is required from each student.

Students may count activities toward “leadership units” that were initiated prior to taking a seminar, as long as those activities occured primarily during their enrollment in their academic program.

Application for Admission to BLDP Seminar

Applications for the BLDP Seminar will be ongoing until class is filled.

BLDP Program Application

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  • Additional Submission Instructions

  • If you need to submit two reference letters, please email them to ldrshp@camden.rutgers.edu. Ideally, you should receive one letter from an academic source (e.g., a former or current instructor), and one from a business source (e.g., a former employer - even if for a part-time or volunteer position).

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    Thank you.