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Online Bachelor of Arts in Business Administration (BBA)​
100% Online. 100% Rutgers.

Now is the Time…Finish Your Business Degree

If you’re thinking about earning your bachelor’s degree in business, the Rutgers Online Bachelor of Arts in Business Administration (BBA) gives you the best of both worlds. You receive all the quality and name recognition of a Rutgers Undergraduate Business Degree, while benefiting from the flexibility and convenience that comes with an online business education.

Rutgers Online BBA by the Numbers

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Current Students

World-Class Business Education…

Whether you are in-state or across the country, in the military, or working a full-time job, our innovative curriculum will give you a holistic, 360-degree look at the business world in all its many facets.

From business fundamentals, such as marketing, accounting, and human resources, to the latest cutting-edge fields, such as data analytics and digital marketing, this program covers everything you need to know. You will also be instructed by our top-ranked Rutgers business faculty, who will be incorporating their own real-world experiences into the digital classroom.

…Delivered to You

Because it’s 100% online, you can get your business degree no matter where you are. You will also have the flexibility to get your work done in a way that doesn’t conflict with your job or other responsibilities.

About the Online BA in Business Administration

Online BBA Degree Requirements

The Online Bachelor of Arts in Business Administration (BBA) degree program is a degree completion program. Therefore, students entering the Online BBA Program must have previously earned 18 credits (with grade “C” or better) from an accredited university/college.

Please reference the curriculum worksheet for the latest graduation requirements.

For reference, to satisfy graduation requirements students must successfully complete 120 credits within the following  categories:

Level I (22 credits)

  • Microeconomic Principles
  • Macroeconomic Principles
  • Introduction to Quantitative Skills for Business
  • Introduction to Business Statistics
  • Introduction to Financial Accounting
  • Introduction to Business Computing
  • Business Law I
  • Excel

Level II (11 credits)

  • Professional Development Strategies
  • Applied Business Statistics
  • Management Accounting
  • Quantitative Business Skills
  • English Composition I
  • English Composition II
  • Physical Life Sciences
  • Heritages and Civilizations
  • Art, Aesthetics, and Theories of Interpretation
  • Global Communities
  • United States and the World
  • Ethics and Social Responsibility
  • Business Communications
  • Principles of Finance
  • Organizational Behavior
  • Optimization Modeling
  • Operations Management
  • IT and Project Management
  • Principles of Marketing
  • Strategic Human Resource Management
  • Management of Multinational Business
  • Five courses in an Advanced Topics in Business
  • Business Policy
  • Six courses in business or related electives


Specialize Your Degree

The Rutgers School of Business–Camden Online BBA allows you to pick an optional concentration to complement your major—an area of business specialization that matches your career goals and interests. A concentration consists of twelve (12) credits within a student’s program of study.

Choose from the following four concentrations for Online and Off-Campus BBA Students only.

Every online search, click, and sale leaves a trail of data. The Data Analytics track shows you how businesses harness and analyze that data to drive growth. This track introduces data retrieval and programming languages, such as SQL, R and Python, as well as new programming environments, such as Hadoop ecosystem, data mining techniques, sentiment analysis, and predictive analytics. The track will introduce some of the latest software used for performing data analytics and text mining. The data analytics skill set will be valuable in a wide range of businesses and organizations in government, education, and other sectors.

  • 52:620:326: Supply Chain Analytics
  • 52:620:410: Data Analytics for Business
  • 52:623:447: Data Management & Analytics with R
  • 52:630:362: Principles of Digital Analytics

Preparation for careers in: Business Analytics, Government, Education, Finance

Money fuels the bottom line of every corporation. The courses in this track show you how to evaluate business decisions based on what makes best financial sense, including risk-taking, profit distribution, hiring, and more. Students will learn how to make sound business decisions, such as: which business activities make financial sense for the firm’s owners? Which business and financial risks are worth taking, and what should be avoided? The basic principles of financial decision-making are the same for large, publicly traded firms and small, privately run businesses. This track benefits both entrepreneurs and those seeking an entry-level position in a corporation with the goal of one day attaining the position of Chief Financial Officer (CFO).

  • 52:390:306: Business Valuation
  • 52:390:310: Corporate Finance
  • 52:390:330: Short Term Financial Management
  • 52:390:350: Multinational Finance

Preparation for careers in: Finance, Accounting, Investment

The online space is the ultimate business battleground of the 21st century. How do you build an online brand? What are the best practices for developing digital campaigns that click with consumers? As the need for digital marketers continues to grow, developing an effective digital marketing plan is essential for every organization. The digital marketing track provides students with an understanding of the development of marketing plans and strategies to capitalize on digital tools to communicate and engage with current and prospective customers. Students will gain cutting-edge marketing knowledge and skills in social media, search engine marketing, content marketing, digital marketing analytics, and more to develop high-performing integrated marketing plans that deliver on key marketing metrics.

  • 52:630:361: Digital Marketing Fundamentals
  • 52:630:362: Principles of Digital Analytics
  • 52:630:363: Social Media Marketing
  • 52:630:364: Digital Content Creation

Preparation for careers in: Marketing, Communications, Advertising

No matter what field you are in, the ability to manage people will always be an in-demand skill. How do you build an effective team? What are the strategies for getting the most out of every individual? This track provides essential skills, knowledge, and behaviors needed to excel in any industry. The courses focus on workplace issues crucial for performance, including team building, evaluating needs for training and development, guiding employees’ career progression, assessing compensation, and managing diversity by using evidence-based practices based on the latest research. Interested students can also use this track to prepare for the competency-based Society for Human Resource Management (SHRM) Certification exam – the industry-wide gold standard in demonstrating expertise in personnel management.

  • 52:533:360: Career Planning & Management
  • 52:533:461: Compensation & Benefits
  • 52:533:463: Talent Management
  • 52:533:480: HRM Elective

Prepares you for: Human Resources professionals, Management, Hiring Managers

Courses are offered on a rotational basis. Alternative courses can be considered in certain circumstances. Please contact your academic advisor for more information.

Online, but Never Alone

Even though the Online BBA program doesn’t have a traditional classroom structure, you still have plenty of guidance and advice. Your support team includes:

Admissions Coach: Have questions about the courses? Need assistance with the application process? Your Admissions Coach is the person with whom to speak for guidance and assistance throughout the entire application process.

Academic Advisor: Your Academic Advisor is here to help you with everything curriculum-related. From registration to course issues, to help with University policy and procedures, their job is to guide and advise you throughout your time at Rutgers–Camden.

For an academic advising appointment, current students book through RaptorConnect with their advisor, or email online-BBA@camden.rutgers.edu.


Check out our FAQs page for some answers.

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BLDP Executive Shadowing Application v2

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If I am chosen and matched with an executive, I will follow through and prepare a one-page report giving honest feedback about the experience. The written summary is due by the start of the next semester. By typing my name in the box to the right I am offering my digital signature in lieu of my handwritten signature.

After the shadowing event, I will write a personal thank you letter to the executive and copy Dr. Kaufman-Scarborough and Ms. Bridget Britton for their records. By typing my name in the box to the right I am offering my digital signature in lieu of my handwritten signature.

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After notified of a match, students are responsible for providing personal information to the matched executive (e.g., current resume and cover letter with information on career ambitions). The information on this application is for internal use only, for us to match you as well as possible with and executive from among our alumni database.

BLDP Application

The Spring 2023 Application is now open! 

Priority will be given to applications received by November 18. Applications are accepted until all seats are filled. Space is limited, so apply early!

The seminar application process is our gateway for entry into the program. Upon acceptance into BLDP, students will be emailed their acceptance letter plus a special permission number allowing registration for the BLDP seminar.


Seminar applications are solicited each semester and require the following:

  1. Completed application form (at the bottom of this page),
  2. For students with GPA 3.0 – 3.49, two (2) letters of recommendation (one academic; one other)

Rutgers-Camden students are invited to apply to apply for enrollment in the BLDP seminar. All applicants are expected to meet both of the following selection criteria:  (1) have sophomore standing or above and (2) have an overall GPA of 3.0 or above. First-semester transfer students will be evaluated based on their GPA earned at Rutgers. Students who fail to meet these admission criteria may still be allowed to apply for (and possibly enroll in) the BLDP seminar, but they will be evaluated on a case-by-case basis.

The director balances evaluations to make final decisions on people accepted for the seminar (up to a maximum of 15-20 each semester).

Students who are admitted to the BDLP are required to adopt the BLDP Code of Conduct. A signed contract is required from each student.

Students may count activities toward “leadership units” that were initiated prior to taking a seminar, as long as those activities occured primarily during their enrollment in their academic program.

Application for Admission to BLDP Seminar

Applications for the BLDP Seminar will be ongoing until class is filled.

BLDP Program Application

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  • Contact Information

  • Academic Information

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  • Transfer students only.
  • Employment Information

  • List relevant employment history

  • EmployerPositionDates of Employment 
  • School Leadership Information

  • Provide evidence of leadership initiative while enrolled in school by listing all school-based organizations and activities in which you have held a leadership role while a student.

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  • Community Leadership Information

  • Provide a list of community or volunteer activities in which you engaged in a leadership role.

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  • Statement

  • In your own words (100-350), discuss the reasons why your application should be considered for the Business Leader Development Program, including what you hope to gain from the program and what you can contribute.

  • Additional Submission Instructions

  • If you need to submit two reference letters, please email them to ldrshp@camden.rutgers.edu. Ideally, you should receive one letter from an academic source (e.g., a former or current instructor), and one from a business source (e.g., a former employer - even if for a part-time or volunteer position).

    Please only submit one application. If you experience any technical problems or need to submit the application again, please contact ldrshp@camden.rutgers.edu.

    Thank you.

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