Dr. Jaishankar Ganesh, Professor of Marketing, was recently featured in a WalletHub article on the Best Frequent Flyer Programs of 2023. He shares expert insight on how customers can benefit from airline rewards programs through free travel miles, priority boarding status, free baggage, and other benefits. Most airline reward programs incentivize consumers to modify their search and choice behaviors, as they tend to fly more frequently with the airline. He also answers questions about the impact of mergers, acquisitions and alliances on airline loyalty, predicts how these programs will change in the next 5-10 years, and why airline miles are worth different amounts. Read more to learn about how consumers can take advantage of airline reward programs through the expertise of Dr. Ganesh! https://wallethub.com/edu/best-frequent-flyer-program/25943#expert=Jaishankar_Ganesh