Dr. Yuliya Strizhakova, Associate Professor of Marketing, was recently mentioned in a WalletHub article about the cheapest car insurance companies in New Jersey. One of the factors impacting insurance is the usage of celebrity endorsers. Celebrities are employed as a strategic marketing tactic to attract customers toward specific car brands. While some may find this approach misleading, Dr. Strizhakova reassures that most celebrity endorsers are likely genuine users of the brand as well. In today’s fast-paced world, marketers have had to adapt their tactics to align with consumers’ interests; fundamentally, there is not much difference between a celebrity endorsement and the GEICO lizard. Read the full article here:
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