Out of 114 applicants and 10 total award recipients, Dr. Yuliya Strizhakova, Associate Professor of Marketing, was chosen to win one of the NJ Bright Ideas Awards! Dr. Strizhakova, along with four undergraduate students, wrote a paper, titled โEngaging consumers with environmental sustainability initiatives: Consumer global-local identity and global brand messaging,โ which enabled the receipt of the award. Read the Journal of Marketing Research article at: https://doi.org/10.1177/00222437221078522
Congratulations, Dr. Strizhakova!