

Dr. Yuliya Strizhakova, Associate Professor of Marketing here at RSBC, shares key insights on “wishful-cycling” in this recent WSJ article. Dr. Strizhakova highlights how consumers often recycle items they hope can be recycled—like Keurig Dr Pepper’s K-Cups—but that’s not always the case. This raises important questions about corporate responsibility and sustainability claims.
As regulators like the SEC crack down on misleading “green” claims, companies are learning the hard way to be more transparent and accountable.
Read the full article for more of Dr. Strizhakova’s helpful and wise words! https://go.rutgers.edu/8vg5b79k