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Professor Yuliya Strizhakova Publishes New Edited Volume on Global Marketing Amid Disruption

Rutgers School of Business–Camden congratulates Professor Yuliya Strizhakova on the recent publication of her edited volume, Global Marketing in Times of Disruption, released as Volume 22 in the Review of Marketing Research series published by Emerald.

This timely volume brings together a diverse group of international scholars to examine how profound global disruptions are reshaping the field of international marketing. Drawing on perspectives from around the world, the book explores how shifts in geopolitical dynamics, rapid technological advancements, and evolving consumer behavior are transforming how firms engage with global markets.

Contributors address disruptions across four critical areas: rising anti-globalization and nationalistic sentiment, trade wars, climate change, and the growth of digital platforms and payment technologies. Together, these forces have fundamentally altered the landscape of global marketing, requiring firms to rethink traditional approaches to international expansion, strategy, and consumer engagement.

Global Marketing in Times of Disruption emphasizes the growing importance of agility and adaptability for marketers operating in an increasingly complex and uncertain global environment. The volume highlights how innovation, sustainability, and a deep understanding of local market contexts can help organizations navigate disruption and uncover new opportunities for growth.

Professor Strizhakova’s work underscores RSBC’s commitment to impactful, globally relevant scholarship that informs both academic research and real-world practice. Congratulations to Professor Strizhakova on this significant contribution to the field of global marketing.

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BLDP Executive Shadowing Application v2

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Student Information

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Shadowing

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Signatures

If I am chosen and matched with an executive, I will follow through and prepare a one-page report giving honest feedback about the experience. The written summary is due by the start of the next semester. By typing my name in the box to the right I am offering my digital signature in lieu of my handwritten signature.

After the shadowing event, I will write a personal thank you letter to the executive and copy Dr. Kaufman-Scarborough and Ms. Bridget Britton for their records. By typing my name in the box to the right I am offering my digital signature in lieu of my handwritten signature.

After notified of a match, students are responsible for providing personal information to the matched executive (e.g., current resume and cover letter with information on career ambitions). The information on this application is for internal use only, for us to match you as well as possible with and executive from among our alumni database.

BLDP Application

The Spring 2023 Application is now open! 

Priority will be given to applications received by November 18. Applications are accepted until all seats are filled. Space is limited, so apply early!

The seminar application process is our gateway for entry into the program. Upon acceptance into BLDP, students will be emailed their acceptance letter plus a special permission number allowing registration for the BLDP seminar.

Requirements

Seminar applications are solicited each semester and require the following:

  1. Completed application form (at the bottom of this page),
  2. For students with GPA 3.0 – 3.49, two (2) letters of recommendation (one academic; one other)

Rutgers-Camden students are invited to apply to apply for enrollment in the BLDP seminar. All applicants are expected to meet both of the following selection criteria:  (1) have sophomore standing or above and (2) have an overall GPA of 3.0 or above. First-semester transfer students will be evaluated based on their GPA earned at Rutgers. Students who fail to meet these admission criteria may still be allowed to apply for (and possibly enroll in) the BLDP seminar, but they will be evaluated on a case-by-case basis.

The director balances evaluations to make final decisions on people accepted for the seminar (up to a maximum of 15-20 each semester).

Students who are admitted to the BDLP are required to adopt the BLDP Code of Conduct. A signed contract is required from each student.

Students may count activities toward “leadership units” that were initiated prior to taking a seminar, as long as those activities occured primarily during their enrollment in their academic program.

Application for Admission to BLDP Seminar

Applications for the BLDP Seminar will be ongoing until class is filled.

BLDP Program Application

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  • Contact Information

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  • In your own words (100-350), discuss the reasons why your application should be considered for the Business Leader Development Program, including what you hope to gain from the program and what you can contribute.

  • Additional Submission Instructions

  • If you need to submit two reference letters, please email them to ldrshp@camden.rutgers.edu. Ideally, you should receive one letter from an academic source (e.g., a former or current instructor), and one from a business source (e.g., a former employer - even if for a part-time or volunteer position).

    Please only submit one application. If you experience any technical problems or need to submit the application again, please contact ldrshp@camden.rutgers.edu.

    Thank you.