Exploring Status and Exclusivity in Credit Cards: Insights from Dr. Yuliya Strizhakova
Associate Professor of Marketing Dr. Yuliya Strizhakova was recently featured in WalletHub’s article, Most Exclusive Credit Cards, where she shares expert insights on trends within the credit card market.
Dr. Strizhakova has been a member of the faculty at the Rutgers School of Business–Camden since 2009. Her research focuses on globalization and branding in developed and emerging markets, global citizenship and cross-cultural consumer behavior, environmentally responsible marketing, consumer well-being, responses to negative marketplace experiences, and consumer forgiveness and rumination.
In the article, Dr. Strizhakova explores how credit cards convey social status, who benefits most from ultra-exclusive credit cards—issuers or consumers—and how to distinguish truly prestigious cards from less exclusive imitations. Drawing on her extensive research in consumer behavior and global branding, she offers valuable perspective on how exclusivity and status shape financial decision-making.
🔗 Read the full article:
https://go.rutgers.edu/x8p5knnk