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Rutgers School of Business – Camden

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Dr. Iman Paul

Assistant Professor

Marketing

Office: BSB 316

Phone: (856) 225-6650

Email: ip409@camden.rutgers.edu

Ph.D., Scheller College of Business, Georgia Institute of Technology

View CV PDF

Dr. Iman Paul received his Ph.D. in Marketing from the Scheller College of Business at the Georgia Institute of Technology and his MBA from George Washington University. He joins the Rutgers School of Business–Camden as an Assistant Professor of Marketing, after previously serving as an Assistant Professor at Montclair State University and Clarkson University.

Dr. Paul’s research focuses on consumer psychology and behavior, particularly at the intersection of disruptive technologies—such as artificial intelligence, augmented/virtual reality, and smart devices—and decision-making in domains including consumption, health, finance, and prosocial behavior. His work has been published in leading marketing and psychology journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy & Marketing, and Journal of Experimental Psychology: General, among others.

His research has received notable recognition, including multiple “Best Paper” awards at the American Marketing Association (AMA) conferences: Best Paper in the AI, Algorithms, and Machine Learning Track (Summer AMA 2024), Best Paper in the Consumer Behavior Track (Summer AMA 2023), and overall Best Paper (Summer AMA 2024).

In addition to his research, Dr. Paul is actively engaged in professional service within the academic community. Since 2024, he has served on the Editorial Review Boards of Marketing Letters, the Journal of Consumer Behaviour, and the Journal of Business Research, and has reviewed for journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, and the International Journal of Research in Marketing.

Education

Ph.D. in Marketing, Scheller College of Business, Georgia Institute of Technology, 2019
Master of Business Administration, George Washington University, 2011

Academic Positions

Assistant Professor of Marketing, Rutgers School of Business–Camden
Assistant Professor of Marketing, Montclair State University
Assistant Professor of Marketing, Clarkson University

Research Interest

Societal well-being and public policy, Consumer experiences with AI and Smart Devices, Social psychology

Recent Awards & Honors

2024- Bright Idea Award, NJCBAA and Seton Hall University
2021 – Finalist, MSI 2021 Research Initiative Grant Proposal
2018 – AMA-Sheth Foundation Doctoral Consortium Fellow
2015-2019 – Ph.D. Scholarship Award by Georgia Institute of Technology

Representative Publications and Presentation

  • Paul, Iman, Smaraki Mohanty, and Jeffrey Parker, “Foods Produced with Green Energy are Perceived as Being Healthier,” (2025) Journal of Consumer Research.
  • Paul, Iman, Smaraki Mohanty, Monica Wadhwa, and Jeffrey Parker, “The Impact of Political ideology on AI Recommendation Acceptance,” (2025), Journal of Consumer Psychology.
  • Paul, Iman, Jeffrey R. Parker, and Sara Loughran Dommer, “Role Integration Increases the Fungibility of Mentally- Accounted Funds,” (2023), Journal of Marketing Research.
  • Jay Carlson and Iman Paul, “Pick a Card: Price Ranges and Gift Card Choices,” (2022), Journal of Retailing and Consumer Service.
  • Paul, Iman, Smaraki Mohanty, and Rumela Sengupta (2021), “I Am Invincible: Using Social Virtual World to Increase Psychological Resilience Towards Fear of Contracting Covid-19,” Computers in Human Behavior.
  • Parker, Jeffrey R., Iman Paul, Ryan Hamilton, Omar Rodriguez-Vila, and Sundar Bharadwaj (2020), “How Product Type and Organic-Label Structure Combine to Influence the Consumers’ Evaluations of Organic Foods,” Journal of Public Policy and Marketing.
  • Parker, Jeffrey R., Iman Paul and Nicholas Reinholtz (2019), “Perceived momentum influences responsibility judgments,” Journal of Experimental Psychology: General.
  • Paul, Iman., Jeffrey R. Parker, and Sara l. Dommer (2019), “The Influence of Incidental Tokenism on Private Evaluations of Stereotype-Typifying Products,” Social Psychology Quarterly.

Courses Taught

Applied Marketing Management (MBA)
New Product Development (MBA)
New Product Development and Innovation (MBA Elective)
Marketing Management (MBA)
Marketing 300 (Undergraduate)
Marketing Management (Undergraduate)

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BLDP Executive Shadowing Application v2

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BLDP Application

The Spring 2023 Application is now open! 

Priority will be given to applications received by November 18. Applications are accepted until all seats are filled. Space is limited, so apply early!

The seminar application process is our gateway for entry into the program. Upon acceptance into BLDP, students will be emailed their acceptance letter plus a special permission number allowing registration for the BLDP seminar.

Requirements

Seminar applications are solicited each semester and require the following:

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Rutgers-Camden students are invited to apply to apply for enrollment in the BLDP seminar. All applicants are expected to meet both of the following selection criteria:  (1) have sophomore standing or above and (2) have an overall GPA of 3.0 or above. First-semester transfer students will be evaluated based on their GPA earned at Rutgers. Students who fail to meet these admission criteria may still be allowed to apply for (and possibly enroll in) the BLDP seminar, but they will be evaluated on a case-by-case basis.

The director balances evaluations to make final decisions on people accepted for the seminar (up to a maximum of 15-20 each semester).

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Students may count activities toward “leadership units” that were initiated prior to taking a seminar, as long as those activities occured primarily during their enrollment in their academic program.

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