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Rutgers School of Business – Camden

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Jim Riesenbach

Founder and Principal

Riesenbach Strategic Advisors LLC

Class of SBC 1989

With an extensive background in Digital Media, Technology, Data and Performance Marketing, Jim Riesenbach brings a deep track-record as a public company CEO, global operating executive, board director, and strategic advisor.  Riesenbach has built and led multiple high-growth, high-margin businesses, and overseen numerous acquisitions.  In early 2020, he reestablished his advisory firm, Riesenbach Strategic Advisors, which helps a wide variety of businesses to grow, to innovate, and to develop and execute strategies for long-term success.

From 2014 through February 2020, he served as Executive VP and GM with Ziff Davis, leading the company’s Global B2B Division, which creates, builds, and sells innovative marketing and advertising services, data, tools, and demand generation for leading technology companies.  In that capacity, he oversaw a period of 4X revenue growth and 6 acquisitions, leading over 1,800 employees worldwide.

Before Ziff Davis, he was CEO at iInside (now part of CrowdVision), a high-growth Mobile Location company focused on the Retail & Transportation sectors.  Jim served from 2006-2009 as CEO of AutoWeb (NASDAQ: AUTO). During his tenure, he refocused the company’s market strategy, creating a series of innovative products and services for Automotive consumers, dealers, and manufacturers.  Before AutoWeb, Riesenbach spent a decade in senior leadership roles with AOL Inc., including executive oversight of the company’s strategic partnership with Google.  Prior to joining AOL in 1996, Jim spent six years with Comcast Corporation heading sales and marketing for Comcast’s Eastern Division, their largest region.

Jim holds a B.S. in Management from Rutgers University–Camden, and recently delivered the commencement address at the School of Business. He has also completed advanced Marketing programs at Wharton School’s Aresty Institute. Riesenbach resides in Philadelphia, PA and Nantucket, MA, and is an avid marathon runner, world traveler, and musician.

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BLDP Executive Shadowing Application v2

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If I am chosen and matched with an executive, I will follow through and prepare a one-page report giving honest feedback about the experience. The written summary is due by the start of the next semester. By typing my name in the box to the right I am offering my digital signature in lieu of my handwritten signature.

After the shadowing event, I will write a personal thank you letter to the executive and copy Dr. Kaufman-Scarborough and Ms. Bridget Britton for their records. By typing my name in the box to the right I am offering my digital signature in lieu of my handwritten signature.

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After notified of a match, students are responsible for providing personal information to the matched executive (e.g., current resume and cover letter with information on career ambitions). The information on this application is for internal use only, for us to match you as well as possible with and executive from among our alumni database.

BLDP Application

The Spring 2023 Application is now open! 

Priority will be given to applications received by November 18. Applications are accepted until all seats are filled. Space is limited, so apply early!

The seminar application process is our gateway for entry into the program. Upon acceptance into BLDP, students will be emailed their acceptance letter plus a special permission number allowing registration for the BLDP seminar.

Requirements

Seminar applications are solicited each semester and require the following:

  1. Completed application form (at the bottom of this page),
  2. For students with GPA 3.0 – 3.49, two (2) letters of recommendation (one academic; one other)

Rutgers-Camden students are invited to apply to apply for enrollment in the BLDP seminar. All applicants are expected to meet both of the following selection criteria:  (1) have sophomore standing or above and (2) have an overall GPA of 3.0 or above. First-semester transfer students will be evaluated based on their GPA earned at Rutgers. Students who fail to meet these admission criteria may still be allowed to apply for (and possibly enroll in) the BLDP seminar, but they will be evaluated on a case-by-case basis.

The director balances evaluations to make final decisions on people accepted for the seminar (up to a maximum of 15-20 each semester).

Students who are admitted to the BDLP are required to adopt the BLDP Code of Conduct. A signed contract is required from each student.

Students may count activities toward “leadership units” that were initiated prior to taking a seminar, as long as those activities occured primarily during their enrollment in their academic program.

Application for Admission to BLDP Seminar

Applications for the BLDP Seminar will be ongoing until class is filled.

BLDP Program Application

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