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Rutgers School of Business – Camden

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Dr. Anita Pansari

Assistant Professor

Marketing

Office: BSB 442

Phone: (856) 225-6776

Email: ap3134@camden.rutgers.edu

Ph.D., J. Mack Robinson College of Business, Georgia State University

View CV PDF

Dr. Anita Pansari joins Rutgers School of Business–Camden as an Assistant Professor of Marketing. She earned her Ph.D. in Marketing from Georgia State University and has since developed a robust academic career focused on marketing strategy, customer relationship management, and political ideology. Before joining RSBC, Dr. Pansari served for over seven years as an Assistant Professor at Michigan State University.

Dr. Pansari’s scholarly work has been published in leading journals, such as the Journal of the Academy of Marketing Science (JAMS), Journal of International Marketing, Journal of Marketing Research, and the International Journal of Research in Marketing. Her research on the relative impact of key drivers of Customer Lifetime Value for a Global Retailer has received significant recognition, including the S. Tamer Cavusgil Award for Best Paper in the Journal of International Marketing in 2016.

Dr. Pansari actively contributes to the scholarly community by sharing valuable insights that influence key discussions and support the growth of emerging scholars. She also serves on the Editorial Review Board of JAMS and the Journal of International Marketing. She has presented her work at numerous major conferences and research workshops, including the research workshop at UTEP on “Customer Engagement,” the 2020 ISB Global Marketing Strategy Virtual Thought Leadership Conference, and the 2017 Academy of Marketing Science Conference.

Education

Ph.D. in Marketing, J. Mack Robinson College of Business, Georgia State University, 2016
Research Scholar, ICFAI Business School, Hyderabad, India, 2011
M.A. in Economics, Madras University, India, 2005
B.A. in Economics, Madras University, India, 2003

Academic Positions

Assistant Professor of Marketing, Rutgers School of Business–Camden
Assistant Professor of Marketing, Eli Broad College of Business, Michigan State University

Research Interest

Substantive: Marketing Strategy, Customer Relationship Management, Political Ideology
Methods: Econometric Models, Survey Research, Structural Equation Modelling

Recent Awards & Honors

2023 – Research Fellow, AMA Marketing Strategy Consortium, University of Georgia, Atlanta
2023 – Mentee, 2023 AMA Winter Academic Conference
2019 – Fellow, Professor’s Institute, SMU Cox School of Business
2018 – Faculty Fellow, AMA Sheth Doctoral consortium, University of Leeds

Representative Publications and Presentations

  • Morgeson, F., Sharma, U., Wu, X., Pansari, A., Ruvio, A., & Hult, G. T. (2023). Weathering the Crash: Do Customer-Company Relationships Insulate Firms from the Negative Effects of Economic Crises? Journal of the Academy of Marketing Science, 52(2), 489–511.
  • Lerzan, A., Banda, S., Harmeling, C., Keningham, T., & Pansari, A. (2022). Marketing’s Role in Multi-Stakeholder Engagement. International Journal of Research in Marketing, 39(2), 445–461. *Equal contribution – Names are ordered alphabetically by last name.
  • Shaphali, G., Pansari, A., & Kumar, V. (2018). Global Customer Engagement. Journal of International Marketing, 26(1), 4–29.Pansari, A., & Kumar, V. (2018), “Customer Engagement Marketing,” Palmatier, R., Kumar, V., & Harmeling, C. (Eds.), Customer Engagement Marketing (pp. 1-27). Palgrave Macmillan Cham.
  • Pansari, A. (2020, August). Technology as an Enabler of Global Stakeholder Engagement. 2020 ISB Global Marketing Strategy Virtual Thought Leadership Conference.

Courses Taught

Digital Marketing Analytics
New Product Management
Digital Marketing
Marketing Management
Emerging Topics in Business
Consumer Behavior
Data Base Marketing

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BLDP Executive Shadowing Application v2

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BLDP Application

The Spring 2023 Application is now open! 

Priority will be given to applications received by November 18. Applications are accepted until all seats are filled. Space is limited, so apply early!

The seminar application process is our gateway for entry into the program. Upon acceptance into BLDP, students will be emailed their acceptance letter plus a special permission number allowing registration for the BLDP seminar.

Requirements

Seminar applications are solicited each semester and require the following:

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