Dr. Briance Mascarenhas


Office: BSB 257

Phone: (856) 225-6720

Ph.D., University of California at Berkeley

Dr. Mascarenhas (Ph.D. University of California, Berkeley) is Professor of the Management Area at Rutgers School of Business—Camden. He has held faculty appointments at New York University, Rice University, and the University of California, Berkeley. He has been ranked among the top ten researchers in international strategic management and in international business. His numerous publications have appeared in Administrative Science QuarterlyAcademy of Management JournalStrategic Management JournalJournal of International Business StudiesCalifornia Management Review, and Journal of Business Venturing. His current research interests include entrepreneurship, international business, and strategy. He has obtained numerous teaching and research grants, and introduced microfinance to encourage students and community youth to market test their new ventures. He has been honored with multiple School of Business, Provost, Lindback Lifetime Teaching Excellence and Rutgers University Scholar-Teacher and Warren L. Susman Teaching Excellence Awards. In 2019, he was among the recipients of the JIBS Silver Medal for numerous publications in the premier Journal of International Business Studies.

Research Interests: Strategy; International Business; Rapid Growth; Market Entry

Courses Taught: Management Policy; Business Policy; Global Strategic Management

Professional Activities & Honors: School of Business and Provost Teaching Excellence Awards; Editorial Review Board – Journal of International Management and Management International Review

Representative Publications:

  • The Dynamics of Core Competencies in Leading Multinational Companies, California Management Review, 1999.
  • Order of Entry and Performance in International Markets, Strategic Management Journal.

Research Work in Progress:

  • Strategies of Rapid Growth Firms, Market Entry Timing.

Media Guide

Dr. Briance Mascarenhas, professor of management at the Rutgers School of Business—Camden, has been ranked by the journal International Business and Strategy as one of the 10 most prolific international strategy researchers in the world. He can discuss:

Airline Industry:

  • International airline industry
  • International business competition and market entry strategy

International Business Issues (China):

  • China and international business strategy
  • International airline industry
  • Oil industry

International Business Issues (Competition and Strategy):

  • International business competition and market entry strategy


  • International airline industry
  • Oil industry

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BLDP Shadowing Days Application

After being notified of a match, students are responsible for providing personal information to the matched executive (e.g., current resume and cover letter with information on career ambitions). The information on this application is for internal use only, for us to match you as well as possible with and executive from among our alumni database.

BLDP Application

The Fall 2021 Application is now open! 

Priority will be given to applications received by Friday, April 2, 2021. Applications are accepted until all seats are filled. Space is limited, so apply early!

The seminar application process is our gateway for entry into the program. Upon acceptance into BLDP, students will be emailed their acceptance letter plus a special permission number allowing registration for the BLDP seminar.


Seminar applications are solicited each semester and require the following:

  1. Completed application form (at the bottom of this page),
  2. Personal essay
  3. Two (2) letters of recommendation (one academic; one other)

Rutgers-Camden students are invited to apply to apply for enrollment in the BLDP seminar. All applicants are expected to meet both of the following selection criteria:  (1) have sophomore standing or above and (2) have an overall GPA of 3.0 or above. First-semester transfer students will be evaluated based on their GPA earned at Rutgers. Students who fail to meet these admission criteria may still be allowed to apply for (and possibly enroll in) the BLDP seminar, but they will be evaluated on a case-by-case basis.

The director balances evaluations to make final decisions on people accepted for the seminar (up to a maximum of 15-20 each semester).

Students who are admitted to the BDLP are required to adopt the BLDP Code of Conduct. A signed contract is required from each student.

Students may count activities toward “leadership units” that were initiated prior to taking a seminar, as long as those activities occured primarily during their enrollment in their academic program.

Application for Admission to BLDP Seminar

Applications for the BLDP Seminar will be ongoing until class is filled.

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  • Contact Information

  • Academic Information

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  • Transfer students only.
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  • School Leadership Information

  • Provide evidence of leadership initiative while enrolled in school by listing all school-based organizations and activities in which you have held a leadership role while a student.

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  • Community Leadership Information

  • Provide a list of community or volunteer activities in which you engaged in a leadership role.

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  • Essay

  • Please write a short essay between 150 to 350 words, in which you discuss the reasons why your application should be considered for the Business Leader Development Program, including what you hope to gain from the program and what you can contribute.

  • Additional Submission Instructions

  • For your application to be complete, this form and TWO REFERENCE LETTERS must be on file in the Student Experience Center. Ideally, you should receive one letter from an academic source (e.g., a former or current instructor), and one from a business source (e.g., a former employer - even if for a part-time or volunteer position). Your letter writers should be mail them directly to: Dan Rosenthal, Student Experience Officer, Rutgers University, School of Business, 227 Penn Street, Camden, NJ 08102 or email the letters to daniel.rosenthal@rutgers.edu.

    Please only submit one application. If you experience any technical problems or need to submit the application again, please contact ldrshp@camden.rutgers.edu.

    Thank you.

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