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Rutgers School of Business – Camden

Carol Kaufman-Scarborough

Dr. Carol Kaufman-Scarborough

Professor Emeritus


Ph.D., Temple University

Research Interests: Vulnerable consumers, consumer homelessness, disability studies, macromarketing, public policy, consumer time perception and use.

Courses Frequently Taught: International Marketing; Retailing and E-Commerce; South Africa Study Program; BLDP “Marketing in the Social Media Age”

Professional Activities, Honors & Awards:

  • Editorial advisory board for the Journal of Consumer MarketingThe Journal of Consumer Affairs, the Journal of Public Policy & Marketing, and the Journal of Global Marketing
  • Manuscript Review Board for the Journal of Macromarketing.
  • June 2017: “Exceptional Contribution” by Reviewer, Journal of Public Policy & Marketing
  • May 2017: Chancellor’s Award for Civic Engagement for Academic Civic Engagement
  • 2016, Digital Teaching Fellow, Rutgers University Camden Campus.
  • June 2015: Best Paper Award, Marketing & Public Policy Conference, Washington , DC, for the paper titled, “Forces for Change in Consumer Access: A Retrospective Analysis of the Hollister Case.”
  • May 2015: Time & Society Most-Cited Articles as of May 1, 2015: Carol Kaufman-Scarborough (2006) ,”Time Use and the Impact of Technology: Examining workspaces in the home,” Time & Society March15: 57-80, doi:10.1177/0961463X06061782.
  • May 2015: Chancellor’s Award for Staff Excellence: E-Learning Conference Team
  • May 2015: Chancellor’s Award for Staff Excellence: Disabilities Awareness Training Team
  • April 2012: “Best Reviewer Award” for 2012 from the Journal of Consumer Affairs
  • 2013: Warren I. Susman Award for Excellence in Teaching
  • 2005: Outstanding Retailing Educator Award, Academy of Marketing Science
  • 2004: Outstanding Teacher in Marketing Award
  • 2002: Lindback Distinguished Teaching Award (2002).

Administrative Positions:

  • Director, Business Leader Development Program (BLDP): July 1, 2012 to August 31, 2020
  • Director, BizEd Summer Leadership Program for high school students: July 1, 2012 to 2014
  • Associate Dean of Undergraduate Studies: January 1, 2009 to June 30, 2012
  • Undergraduate Program Director: September 2005 to January 1, 2009

Representative Prior Research:

  • Kaufman-Scarborough, Carol (2019), “Marketplace Engagement by Consumers who are Homeless: The Internet as a Builder of Consumer Resilience and Coping,” Social Business, special issue on Consumer Vulnerability. 9(1), 7-28.
  • Piancentini, Maria, Susan Dunnett, Kathy Hamilton, Emma Banister, Helene Gorge, Carol Kaufman-Scarborough and Agnes Nairn (2019), “Exploring the Relations in Relational Engagement: Identifying Challenges and Overcoming Barriers,” Transformative Consumer Research Special Issue of the Journal of Business Research, 100, 327-338. https://doi.org/10.1016/j.jbusres.2018.12.032
  • Kaufman-Scarborough, Carol (2018), “In Search of Publicly-Researchable Accessibility Information: Problems, Prospects, and Recommendations for Inclusion,” Social Inclusion, 7(1).
  • Roth, Dana, Pure, Timothy, Rabinowitz, Samuel, and Carol Kaufman-Scarborough (2018), “Disability Awareness, Training, and Empowerment: A New Paradigm for Raising Disability Awareness on a University Campus for Faculty, Staff, and Students,” Social Inclusion, 6(4).
  • Kaufman-Scarborough, C. (2017). Monochronic and Polychronic Time. The International Encyclopedia of Intercultural Communication. 1–5. published online: 13 DEC 2017. http://onlinelibrary.wiley.com/doi/10.1002/9781118783665.ieicc0110/full
  • Corus, Canan, Saatchioglu, Bige, Kaufman-Scarborough, Carol, Blocker, Christopher, Upadhyaya, Shikha, and Appau, Samuelson (2016), “The Power of Intersectionality to Transform Poverty-Related Policy,” special issue of the Journal of Public Policy & Marketing on Transformative Consumer Research, 35 (2): 211-222.
  • Kaufman-Scarborough, Carol (2015), “Social Exclusion: A Perspective on Consumers with Disabilities,” in Vulnerable Consumers: Conditions, Contexts, Characteristic, Susan Dunnett, Kathy Hamilton, and Maria Piacentini (Eds.), Routledge Critical Marketing Series, 157-169.
  • Kaufman-Scarborough, Carol (2011), “Households: A Systematic Unit of Analysis through History,” Journal of Historical Research in Marketing Special Issue on the Scholarship of Donald F. Dixon, 3(1), 76-95.

Media Guide

Dr. Carol Kaufman-Scarborough, professor of marketing at the Rutgers School of Business—Camden; author, numerous articles appearing in national academic and marketing journals. She can discuss:

  • Consumer behavior
  • Disability Issues
  • E-Commerce/Web Development
  • Homeless families and consumer behavior
  • Retail marketing and e-commerce
  • International Business Issues
  • Time management
  • Time perception and use in the organization
  • Visual impairments
  • Vulnerable consumers

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BLDP Executive Shadowing Application v2

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If I am chosen and matched with an executive, I will follow through and prepare a one-page report giving honest feedback about the experience. The written summary is due by the start of the next semester. By typing my name in the box to the right I am offering my digital signature in lieu of my handwritten signature.

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BLDP Application

The Spring 2023 Application is now open! 

Priority will be given to applications received by November 18. Applications are accepted until all seats are filled. Space is limited, so apply early!

The seminar application process is our gateway for entry into the program. Upon acceptance into BLDP, students will be emailed their acceptance letter plus a special permission number allowing registration for the BLDP seminar.


Seminar applications are solicited each semester and require the following:

  1. Completed application form (at the bottom of this page),
  2. For students with GPA 3.0 – 3.49, two (2) letters of recommendation (one academic; one other)

Rutgers-Camden students are invited to apply to apply for enrollment in the BLDP seminar. All applicants are expected to meet both of the following selection criteria:  (1) have sophomore standing or above and (2) have an overall GPA of 3.0 or above. First-semester transfer students will be evaluated based on their GPA earned at Rutgers. Students who fail to meet these admission criteria may still be allowed to apply for (and possibly enroll in) the BLDP seminar, but they will be evaluated on a case-by-case basis.

The director balances evaluations to make final decisions on people accepted for the seminar (up to a maximum of 15-20 each semester).

Students who are admitted to the BDLP are required to adopt the BLDP Code of Conduct. A signed contract is required from each student.

Students may count activities toward “leadership units” that were initiated prior to taking a seminar, as long as those activities occured primarily during their enrollment in their academic program.

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Applications for the BLDP Seminar will be ongoing until class is filled.

BLDP Program Application

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