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Dr. Maureen (Mimi) Morrin

Henry Rutgers Professor of Marketing & Director for MS in Business Analytics and Certificate in Business Analytics

Office: BSB 316

Phone: (856) 225-6647

Ph.D., New York University

Dr. Morrin’s research focuses on examining how the human senses impact the consumer decision-making process. Her articles have been published in leading journals and she serves on the editorial review boards of the Journal of MarketingJournal of Marketing Research, and Journal of Consumer Research. She currently serves as Area Editor at the Journal of Consumer Psychology. Dr. Morrin has received several external grants to support her research as well as several teaching awards and reviewing awards from the Journal of Consumer Psychology and Journal of Public Policy & Marketing. She particularly enjoys teaching courses in business analytics. She received her Ph.D. from New York University, where she was a Consortium Fellow and won an Outstanding Teaching award. She also is a graduate of Thunderbird (MBA) and Georgetown University (BSFS). Her background includes five years of corporate work experience in advertising at Ted Bates and brand management at James River Corp and Playtex Family Products.

Research Interests: Consumer Behavior; Sensory and Experiential Marketing

Courses Taught: Consumer Behavior; Customer Data Analytics; Database Marketing; Marketing Management

Representative Publications:

  • Keech, Jessica, Jeff Podoshen, and Maureen Morrin, “The Effects of Materialism on Consumer Evaluation of Sustainable Synthetic (Lab-Grown) Products, (2020) Journal of Consumer Marketing, 37(5), 579-590.
  • Maille, Virginie, Maureen Morrin and Ryann Reynolds-McIlnay (2020). On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues. Journal of Marketing Research, 57(1), 100-117.
  • Ye, Ning, Maureen Morrin and Kristina Kampfer. (Forthcoming). From Glossy to Greasy: The Impact of Learned Associations on Perceptions of Food Healthfulness. Journal of Consumer Psychology.
  • Reynolds-McIlnay, Ryann and Maureen Morrin. (2019). Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation. Journal of Retailing, 95(4), 128-142.
  • Pham, Nguyen, Maureen Morrin and Melissa Bublitz, (2019). Flavor Halos and Consumer Perceptions of Food Healthfulness. European Journal of Marketing, 53(4), 685-707.
  • Nenkov, Gergana, Maureen Morrin, Virginie Maille, Tracy Rank-Christman, and May O. Lwin, (2019). Sense and Sensibility: The Impact of Visual and Auditory Sensory Input on Marketplace Morality. Journal of Business Research, 95, 428-441.
  • Madzharov, Adriana, Ning Ye, Maureen Morrin, and Lauren Block, (2018). The Impact of Coffee-Like Scent on Consumer Expectations and Performance. Journal of Environmental Psychology, 57, 83-86.
  • Reynolds-McIlnay, Ryann, Maureen Morrin and Jens Nordfelt. (2017). How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments. Journal of Retailing, 93(3), 266-282.
  • Rank-Christman, Tracy, Maureen Morrin, and Christine Ringler. (2017). R-E-S-P-E-C-T Find Out What My Name Means to Me: The Effects of Marketplace Misidentification on Consumption. Journal of Consumer Psychology, 27(3), 333-340.
  • Lwin, May O., Maureen Morrin, Chiao Sing Trinetta Chong and Su Xin Goh. (2016). Odor Semantics and Visual Cues: What We Smell Impacts Where We Look, What We Remember, and What We Want to Buy. Journal of Behavioral Decision Making, 29 (2-3), 336-350.

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BLDP Shadowing Days Application

After being notified of a match, students are responsible for providing personal information to the matched executive (e.g., current resume and cover letter with information on career ambitions). The information on this application is for internal use only, for us to match you as well as possible with and executive from among our alumni database.

BLDP Application

The Fall 2021 Application is now open! 

Priority will be given to applications received by Friday, April 2, 2021. Applications are accepted until all seats are filled. Space is limited, so apply early!

The seminar application process is our gateway for entry into the program. Upon acceptance into BLDP, students will be emailed their acceptance letter plus a special permission number allowing registration for the BLDP seminar.


Seminar applications are solicited each semester and require the following:

  1. Completed application form (at the bottom of this page),
  2. Personal essay
  3. Two (2) letters of recommendation (one academic; one other)

Rutgers-Camden students are invited to apply to apply for enrollment in the BLDP seminar. All applicants are expected to meet both of the following selection criteria:  (1) have sophomore standing or above and (2) have an overall GPA of 3.0 or above. First-semester transfer students will be evaluated based on their GPA earned at Rutgers. Students who fail to meet these admission criteria may still be allowed to apply for (and possibly enroll in) the BLDP seminar, but they will be evaluated on a case-by-case basis.

The director balances evaluations to make final decisions on people accepted for the seminar (up to a maximum of 15-20 each semester).

Students who are admitted to the BDLP are required to adopt the BLDP Code of Conduct. A signed contract is required from each student.

Students may count activities toward “leadership units” that were initiated prior to taking a seminar, as long as those activities occured primarily during their enrollment in their academic program.

Application for Admission to BLDP Seminar

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