Rutgers School of Business – Camden

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Dr. Ozum Zor

Assistant Professor

Marketing

Office: BSB 440

Phone: (856) 225-6246

Email: ozum.zor@rutgers.edu

Ph.D., Rutgers Business School

View CV PDF

Dr. Ozum Zor joined the Rutgers School of Business–Camden in 2020. She completed her Ph.D. in Marketing at Rutgers Business School–Newark, Master of Business and Science at Rutgers University–New Brunswick, and B.S. in Industrial Engineering at Gazi University in Turkey.

Dr. Zor’s research combines large-scale datasets and experimental designs to understand consumer responses (e.g., engagement, sharing, following, and purchasing) to real-time effects (e.g., time of day and day of week). In a related stream of work, she studies consumer responses to brand communications, contributing to theory in sustainability and cause-related marketing. Her work has been published in the Journal of Consumer Research, Current Opinion in Psychology, and the American Psychological Association Handbook of Consumer Psychology.

Research Interests:

Substantive: Real-Time Effects on Consumer Responses, User-Generated Content, Brand Communications

Theoretical: Temporal Effects, Self-Control, Sustainability

Methodology: Experimental Design, Econometric Models, Multi-Method Approaches

 Recent Awards & Honors:

2026 – Chancellor’s Award for Teaching Excellence, Rutgers University–Camden
2026 – Grant for Summer Research, Rutgers School of Business – Camden
2024 – Grant for Summer Research, Rutgers School of Business – Camden
2022 – Fellow, Early Career Scholar, INFORMS Society for Marketing Science
2022 – Superior Achievement Award for Research, Rutgers School of Business

 Courses Taught: Digital Marketing (Undergraduate & Graduate), Digital Content Creation (Undergraduate), Consumer Behavior (Undergraduate)

 Representative Publications:

  • Ozum Zor, Kihyun Hannah Kim, and Ashwani Monga (2022), “Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets,” Journal of Consumer Research, 49(3), 473-495.
  • Ashwani Monga, Ozum Zor, and Rafay Siddiqui (2022), “The Role of Time in Consumer Psychology” in APA Handbook of Consumer Psychology, American Psychological Association.
  • Ashwani Monga, and Ozum Zor (2019), “Time versus Money,” Current Opinion in Psychology, 26 (April), 28-31.

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BLDP Executive Shadowing Application v2

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If I am chosen and matched with an executive, I will follow through and prepare a one-page report giving honest feedback about the experience. The written summary is due by the start of the next semester. By typing my name in the box to the right I am offering my digital signature in lieu of my handwritten signature.

After the shadowing event, I will write a personal thank you letter to the executive and copy Dr. Kaufman-Scarborough and Ms. Bridget Britton for their records. By typing my name in the box to the right I am offering my digital signature in lieu of my handwritten signature.

After notified of a match, students are responsible for providing personal information to the matched executive (e.g., current resume and cover letter with information on career ambitions). The information on this application is for internal use only, for us to match you as well as possible with and executive from among our alumni database.

BLDP Application

The Spring 2023 Application is now open! 

Priority will be given to applications received by November 18. Applications are accepted until all seats are filled. Space is limited, so apply early!

The seminar application process is our gateway for entry into the program. Upon acceptance into BLDP, students will be emailed their acceptance letter plus a special permission number allowing registration for the BLDP seminar.

Requirements

Seminar applications are solicited each semester and require the following:

  1. Completed application form (at the bottom of this page),
  2. For students with GPA 3.0 – 3.49, two (2) letters of recommendation (one academic; one other)

Rutgers-Camden students are invited to apply to apply for enrollment in the BLDP seminar. All applicants are expected to meet both of the following selection criteria:  (1) have sophomore standing or above and (2) have an overall GPA of 3.0 or above. First-semester transfer students will be evaluated based on their GPA earned at Rutgers. Students who fail to meet these admission criteria may still be allowed to apply for (and possibly enroll in) the BLDP seminar, but they will be evaluated on a case-by-case basis.

The director balances evaluations to make final decisions on people accepted for the seminar (up to a maximum of 15-20 each semester).

Students who are admitted to the BDLP are required to adopt the BLDP Code of Conduct. A signed contract is required from each student.

Students may count activities toward “leadership units” that were initiated prior to taking a seminar, as long as those activities occured primarily during their enrollment in their academic program.

Application for Admission to BLDP Seminar

Applications for the BLDP Seminar will be ongoing until class is filled.

BLDP Program Application

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