Carol Kaufman-Scarborough, Ph.D.
Professor of Marketing
Director, Business Leader Development Program
Office: BSB 258
Phone: (856) 225-6592
CV: Download the PDF

Ph.D., Temple University

Research Interests:
Vulnerable consumers, consumer homelessness, disability studies, macromarketing, public policy, consumer time perception and use.

Courses Frequently Taught: International Marketing; Retailing and E-Commerce; South Africa Study Program; BLDP “Marketing in the Social Media Age”

Professional Activities, Honors & Awards:

  • Editorial advisory board for the Journal of Consumer Marketing, The Journal of Consumer Affairs, the Journal of Public Policy & Marketing, and the Journal of Global Marketing
  • Manuscript Review Board for the Journal of Macromarketing.
  • June 2017: “Exceptional Contribution” by Reviewer, Journal of Public Policy & Marketing
  • May 2017: Chancellor’s Award for Civic Engagement for Academic Civic Engagement
  • 2016, Digital Teaching Fellow, Rutgers University Camden Campus.
  • June 2015: Best Paper Award, Marketing & Public Policy Conference, Washington , DC, for the paper titled, “Forces for Change in Consumer Access: A Retrospective Analysis of the Hollister Case.”
  • May 2015: Time & Society Most-Cited Articles as of May 1, 2015: Carol Kaufman-Scarborough (2006) ,”Time Use and the Impact of Technology: Examining workspaces in the home,” Time & Society March15: 57-80, doi:10.1177/0961463X06061782.
  • May 2015: Chancellor’s Award for Staff Excellence: E-Learning Conference Team
  • May 2015: Chancellor’s Award for Staff Excellence: Disabilities Awareness Training Team
  • April 2012: “Best Reviewer Award” for 2012 from the Journal of Consumer Affairs
  • 2013: Warren I. Susman Award for Excellence in Teaching
  • 2005: Outstanding Retailing Educator Award, Academy of Marketing Science
  • 2004: Outstanding Teacher in Marketing Award
  • 2002: Lindback Distinguished Teaching Award (2002).

Administrative Positions:

  • Director, Business Leader Development Program (BLDP): July 1, 2012 to present
  • Director, BizEd Summer Leadership Program for high school students: July 1, 2012 to 2014
  • Associate Dean of Undergraduate Studies: January 1, 2009 to June 30, 2012
  • Undergraduate Program Director: September 2005 to January 1, 2009

Representative Prior Research:

  • Kaufman-Scarborough, Carol (2019), “Marketplace Engagement by Consumers who are Homeless: The Internet as a Builder of Consumer Resilience and Coping,” forthcoming in Social Business, special issue on Consumer Vulnerability.
  • Piancentini, Maria, Susan Dunnett, Kathy Hamilton, Emma Banister, Helene Gorge, Carol Kaufman-Scarborough and Agnes Nairn (2019), “Exploring the Relations in Relational Engagement: Identifying Challenges and Overcoming Barriers,” forthcoming in the Transformative Consumer Research Special Issue of the Journal of Business Research.
  • Kaufman-Scarborough, Carol (2018), “In Search of Publicly-Researchable Accessibility Information: Problems, Prospects, and Recommendations for Inclusion,” forthcoming in Social Inclusion.
  • Roth, Dana, Pure, Timothy, Rabinowitz, Samuel, and Carol Kaufman-Scarborough (2018), “Disability Awareness, Training, and Empowerment: A New Paradigm for Raising Disability Awareness on a University Campus for Faculty, Staff, and Students,” Social Inclusion, Volume 6, Issue 4.
  • Kaufman-Scarborough, C. (2017). Monochronic and Polychronic Time. The International Encyclopedia of Intercultural Communication. 1–5. published online: 13 DEC 2017.
  • Corus, Canan, Saatchioglu, Bige, Kaufman-Scarborough, Carol, Blocker, Christopher, Upadhyaya, Shikha, and Appau, Samuelson (2016), “The Power of Intersectionality to Transform Poverty-Related Policy,” special issue of the Journal of Public Policy & Marketing on Transformative Consumer Research, Volume 35 (2): 211-222.
  • Kaufman-Scarborough, Carol (2015), “Social Exclusion: A Perspective on Consumers with Disabilities,” in Vulnerable Consumers: Conditions, Contexts, Characteristic, Susan Dunnett, Kathy Hamilton, and Maria Piacentini (Eds.), Routledge Critical Marketing Series, 157-169.
  • Kaufman-Scarborough, Carol (2011), “Households: A Systematic Unit of Analysis through History,” Journal of Historical Research in Marketing Special Issue on the Scholarship of Donald F. Dixon, Vol. 3, No. 1, 76-95
  • Kaufman-Scarborough, Carol, Maureen Morrin, and Eric Bradlow (2010), “Improving the Crystal Ball: Harnessing Consumer Input to Create Retail Prediction Markets” Journal of Research in Interactive Marketing, Vol. 4, No. 1, 30-45
  • Kaufman-Scarborough, Carol and Terry L. Childers (2009), “Understanding Markets as Online Public Places: Insights from Consumers with Visual Impairments,” Journal of Public Policy & Marketing, Volume 28 (1), special issue on consumption constraints, 16-28
  • Kaufman-Scarborough, Carol and Sandra Forsythe (2009), “Current Issues in Retailing: Relationships and Emerging Opportunities,” Journal of Business Research, Volume 62, Number 5 (May), 517-520.
  • Childers, Terry and Carol Kaufman-Scarborough (2009), “Expanding Opportunities For Online Shoppers With Disabilities,” Journal of Business Research, Volume 62, Number 5 (May), 572-578.
  • Jay D. Lindquist and Carol Kaufman-Scarborough (2007), “The Polychronic-Monochronic Tendency Model: Scale Development and Validation,” Time & Society. Vol. 16 No. 2/3, pp. 269–301.
  • Kaufman-Scarborough, Carol (2006), “Time Use and the Impact of Technology: Examining Workspaces in the Home,” Time & Society, Volume 15 No. 1, pp. 57-80.
  • Kaufman-Scarborough, Carol and Stacey Menzel Baker (2005), “Do People with Disabilities Believe the ADA Has Served Their Consumer Interests?” Journal of Consumer Affairs, 39:1 (Summer): 1-26.
  • Kaufman-Scarborough, Carol and Judy Cohen (2004), “Unfolding Consumption Impulsivity: An Existential-Phenomenological Study of Consumers with Attention Deficit Disorder”, Psychology & Marketing, Vol. 21(8), 637-669.
  • Baker, Stacey Menzel and Carol Kaufman-Scarborough (2001),“Marketing And Public Accommodation: A Retrospective On Title III Of The Americans With Disabilities Act,” Journal of Public Policy and Marketing, Volume 20, No. 2 (Fall), 297-304.
  • Kaufman-Scarborough, Carol and Jay D. Lindquist (1999), “Time Management and Polychronicity: Comparisons, Contrasts, and Insights for the Workplace,” Journal of Managerial Psychology, special issue on Polychronicity, Vol. 14, Numbers 3 /4, 288-312.
  • Kaufman-Scarborough, Carol (1999), “Reasonable Access for Mobility-Disabled Persons is More Than Widening the Door,” Journal of Retailing, Volume 75, No. 4, 479-508.
  • Bluedorn, Allen C., Carol J. Kaufman, and Paul M. Lane (1992), “How Many Things Do You Like to Do at Once? An Introduction to Monochronic and Polychronic Time,” The Academy of Management Executive, Volume 14, Number 3/4, 17 26.
  • Kaufman, Carol J. and Sigfredo A. Hernandez (1991), “The Role of the Bodega in a U.S. Puerto Rican Community,” Journal of Retailing, Volume 67, Number 4 (Winter), 375 396.
  • Kaufman, Carol J., Paul M. Lane, and Jay D. Lindquist (1991), “Exploring More than Twenty Four Hours a Day: A Preliminary Investigation of Polychronic Time Use,” Journal of Consumer Research, 18 (December), 392 401.
Media Guide 
  Dr. Carol Kaufman-Scarborough, professor of marketing at the Rutgers School of Business—Camden; author, numerous articles appearing in national academic and marketing journals. She can discuss:
  • Consumer behavior
  • Disability Issues
  • E-Commerce/Web Development
  • Homeless families and consumer behavior
  • Retail marketing and e-commerce
  • International Business Issues
  • Time management
  • Time perception and use in the organization
  • Visual impairments
  • Vulnerable consumers