Dr. Yuliya Strizhakova, Associate Professor of Marketing here at RSBC, shares key insights on โwishful-cyclingโ in this recent WSJ article. Dr. Strizhakova highlights how consumers often recycle items they hope can be recycledโlike Keurig Dr Pepperโs K-Cupsโbut thatโs not always the case. This raises important questions about corporate responsibility and sustainability claims.
As regulators like the SEC crack down on misleading โgreenโ claims, companies are learning the hard way to be more transparent and accountable.
Read the full article for more of Dr. Strizhakova’s helpful and wise words! https://go.rutgers.edu/8vg5b79k