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Jim Riesenbach

Founder and Principal

Riesenbach Strategic Advisors LLC

Class of SBC 1989

With an extensive background in Digital Media, Technology, Data and Performance Marketing, Jim Riesenbach brings a deep track-record as a public company CEO, global operating executive, board director, and strategic advisor.  Riesenbach has built and led multiple high-growth, high-margin businesses, and overseen numerous acquisitions.  In early 2020, he reestablished his advisory firm, Riesenbach Strategic Advisors, which helps a wide variety of businesses to grow, to innovate, and to develop and execute strategies for long-term success.

From 2014 through February 2020, he served as Executive VP and GM with Ziff Davis, leading the company’s Global B2B Division, which creates, builds, and sells innovative marketing and advertising services, data, tools, and demand generation for leading technology companies.  In that capacity, he oversaw a period of 4X revenue growth and 6 acquisitions, leading over 1,800 employees worldwide.

Before Ziff Davis, he was CEO at iInside (now part of CrowdVision), a high-growth Mobile Location company focused on the Retail & Transportation sectors.  Jim served from 2006-2009 as CEO of AutoWeb (NASDAQ: AUTO). During his tenure, he refocused the company’s market strategy, creating a series of innovative products and services for Automotive consumers, dealers, and manufacturers.  Before AutoWeb, Riesenbach spent a decade in senior leadership roles with AOL Inc., including executive oversight of the company’s strategic partnership with Google.  Prior to joining AOL in 1996, Jim spent six years with Comcast Corporation heading sales and marketing for Comcast’s Eastern Division, their largest region.

Jim holds a B.S. in Management from Rutgers University–Camden, and recently delivered the commencement address at the School of Business. He has also completed advanced Marketing programs at Wharton School’s Aresty Institute. Riesenbach resides in Philadelphia, PA and Nantucket, MA, and is an avid marathon runner, world traveler, and musician.

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BLDP Shadowing Days Application

After being notified of a match, students are responsible for providing personal information to the matched executive (e.g., current resume and cover letter with information on career ambitions). The information on this application is for internal use only, for us to match you as well as possible with and executive from among our alumni database.

BLDP Application

The Fall 2021 Application is now open! 

Priority will be given to applications received by Friday, April 2, 2021. Applications are accepted until all seats are filled. Space is limited, so apply early!

The seminar application process is our gateway for entry into the program. Upon acceptance into BLDP, students will be emailed their acceptance letter plus a special permission number allowing registration for the BLDP seminar.


Seminar applications are solicited each semester and require the following:

  1. Completed application form (at the bottom of this page),
  2. Personal essay
  3. Two (2) letters of recommendation (one academic; one other)

Rutgers-Camden students are invited to apply to apply for enrollment in the BLDP seminar. All applicants are expected to meet both of the following selection criteria:  (1) have sophomore standing or above and (2) have an overall GPA of 3.0 or above. First-semester transfer students will be evaluated based on their GPA earned at Rutgers. Students who fail to meet these admission criteria may still be allowed to apply for (and possibly enroll in) the BLDP seminar, but they will be evaluated on a case-by-case basis.

The director balances evaluations to make final decisions on people accepted for the seminar (up to a maximum of 15-20 each semester).

Students who are admitted to the BDLP are required to adopt the BLDP Code of Conduct. A signed contract is required from each student.

Students may count activities toward “leadership units” that were initiated prior to taking a seminar, as long as those activities occured primarily during their enrollment in their academic program.

Application for Admission to BLDP Seminar

Applications for the BLDP Seminar will be ongoing until class is filled.

  • * Indicates a required field.

  • Contact Information

  • Academic Information

  • Please enter a number from 0 to 500.
  • Transfer students only.
  • Employment Information

  • List relevant employment history

  • EmployerPositionDates of Employment 
  • School Leadership Information

  • Provide evidence of leadership initiative while enrolled in school by listing all school-based organizations and activities in which you have held a leadership role while a student.

  • OrganizationRoleDates 
  • Community Leadership Information

  • Provide a list of community or volunteer activities in which you engaged in a leadership role.

  • OrganizationRoleDates of Activity 
  • Essay

  • Please write a short essay between 150 to 350 words, in which you discuss the reasons why your application should be considered for the Business Leader Development Program, including what you hope to gain from the program and what you can contribute.

  • Additional Submission Instructions

  • For your application to be complete, this form and TWO REFERENCE LETTERS must be on file in the Student Experience Center. Ideally, you should receive one letter from an academic source (e.g., a former or current instructor), and one from a business source (e.g., a former employer - even if for a part-time or volunteer position). Your letter writers should be mail them directly to: Dan Rosenthal, Student Experience Officer, Rutgers University, School of Business, 227 Penn Street, Camden, NJ 08102 or email the letters to daniel.rosenthal@rutgers.edu.

    Please only submit one application. If you experience any technical problems or need to submit the application again, please contact ldrshp@camden.rutgers.edu.

    Thank you.

  • This field is for validation purposes and should be left unchanged.