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Carol Kaufman-Scarborough

Dr. Carol Kaufman-Scarborough

Professor Emeritus

Marketing

Email: ckaufman@emeritus.rutgers.edu

Ph.D., Temple University

View CV PDF

Research Interests: Vulnerable consumers, consumer homelessness, disability studies, macromarketing, public policy, consumer time perception and use.

Courses Frequently Taught: International Marketing; Retailing and E-Commerce; South Africa Study Program; BLDP “Marketing in the Social Media Age”

Professional Activities, Honors & Awards:

  • Editorial advisory board for the Journal of Consumer Marketing, The Journal of Consumer Affairs, the Journal of Public Policy & Marketing, and the Journal of Global Marketing
  • Manuscript Review Board for the Journal of Macromarketing.
  • June 2017: “Exceptional Contribution” by Reviewer, Journal of Public Policy & Marketing
  • May 2017: Chancellor’s Award for Civic Engagement for Academic Civic Engagement
  • 2016, Digital Teaching Fellow, Rutgers University Camden Campus.
  • June 2015: Best Paper Award, Marketing & Public Policy Conference, Washington , DC, for the paper titled, “Forces for Change in Consumer Access: A Retrospective Analysis of the Hollister Case.”
  • May 2015: Time & Society Most-Cited Articles as of May 1, 2015: Carol Kaufman-Scarborough (2006) ,”Time Use and the Impact of Technology: Examining workspaces in the home,” Time & Society March15: 57-80, doi:10.1177/0961463X06061782.
  • May 2015: Chancellor’s Award for Staff Excellence: E-Learning Conference Team
  • May 2015: Chancellor’s Award for Staff Excellence: Disabilities Awareness Training Team
  • April 2012: “Best Reviewer Award” for 2012 from the Journal of Consumer Affairs
  • 2013: Warren I. Susman Award for Excellence in Teaching
  • 2005: Outstanding Retailing Educator Award, Academy of Marketing Science
  • 2004: Outstanding Teacher in Marketing Award
  • 2002: Lindback Distinguished Teaching Award (2002).

Administrative Positions:

  • Director, Business Leader Development Program (BLDP): July 1, 2012 to August 31, 2020
  • Director, BizEd Summer Leadership Program for high school students: July 1, 2012 to 2014
  • Associate Dean of Undergraduate Studies: January 1, 2009 to June 30, 2012
  • Undergraduate Program Director: September 2005 to January 1, 2009

Representative Prior Research:

  • Kaufman-Scarborough, Carol (2019), “Marketplace Engagement by Consumers who are Homeless: The Internet as a Builder of Consumer Resilience and Coping,” Social Business, special issue on Consumer Vulnerability. 9(1), 7-28.
  • Piancentini, Maria, Susan Dunnett, Kathy Hamilton, Emma Banister, Helene Gorge, Carol Kaufman-Scarborough and Agnes Nairn (2019), “Exploring the Relations in Relational Engagement: Identifying Challenges and Overcoming Barriers,” Transformative Consumer Research Special Issue of the Journal of Business Research, 100, 327-338. https://doi.org/10.1016/j.jbusres.2018.12.032
  • Kaufman-Scarborough, Carol (2018), “In Search of Publicly-Researchable Accessibility Information: Problems, Prospects, and Recommendations for Inclusion,” Social Inclusion, 7(1).
  • Roth, Dana, Pure, Timothy, Rabinowitz, Samuel, and Carol Kaufman-Scarborough (2018), “Disability Awareness, Training, and Empowerment: A New Paradigm for Raising Disability Awareness on a University Campus for Faculty, Staff, and Students,” Social Inclusion, 6(4).
  • Kaufman-Scarborough, C. (2017). Monochronic and Polychronic Time. The International Encyclopedia of Intercultural Communication. 1–5. published online: 13 DEC 2017. http://onlinelibrary.wiley.com/doi/10.1002/9781118783665.ieicc0110/full
  • Corus, Canan, Saatchioglu, Bige, Kaufman-Scarborough, Carol, Blocker, Christopher, Upadhyaya, Shikha, and Appau, Samuelson (2016), “The Power of Intersectionality to Transform Poverty-Related Policy,” special issue of the Journal of Public Policy & Marketing on Transformative Consumer Research, 35 (2): 211-222.
  • Kaufman-Scarborough, Carol (2015), “Social Exclusion: A Perspective on Consumers with Disabilities,” in Vulnerable Consumers: Conditions, Contexts, Characteristic, Susan Dunnett, Kathy Hamilton, and Maria Piacentini (Eds.), Routledge Critical Marketing Series, 157-169.
  • Kaufman-Scarborough, Carol (2011), “Households: A Systematic Unit of Analysis through History,” Journal of Historical Research in Marketing Special Issue on the Scholarship of Donald F. Dixon, 3(1), 76-95.

Media Guide

Dr. Carol Kaufman-Scarborough, professor of marketing at the Rutgers School of Business—Camden; author, numerous articles appearing in national academic and marketing journals. She can discuss:

  • Consumer behavior
  • Disability Issues
  • E-Commerce/Web Development
  • Homeless families and consumer behavior
  • Retail marketing and e-commerce
  • International Business Issues
  • Time management
  • Time perception and use in the organization
  • Visual impairments
  • Vulnerable consumers

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