Graduate Program Certificate:
Learn how to decipher data to make more informed business decisions.
How can you best use social media to connect with potential customers? What behaviors fuel purchase decisions? How can you spark a meaningful dialogue with a new generation of customers?
One of the most in-demand skill sets in 21st century business is the ability to uncover new opportunities, insights, and strategies through the analysis of business data. The Business Analytics Certificate takes a deep dive into the analytic mindset, giving you an in-depth look at the quantitative methods and cutting-edge analytics software tools used for strategic, data-driven decision-making, including:
Knowledge in business analytics is an in-demand asset for nearly every industry and economic sector.
Careers in Business Analytics
Source: Indeed (2023)
Analytic competency is becoming tremendously important in the business world and is often the factor that distinguishes leading firms in any industry. This course is intended to provide an introductory overview of how firms implement data-driven decision-making. Students will learn statistical concepts, use spreadsheet modeling and learn through a mix of lectures, cases and class discussion. Students are required to have a functioning computer with Microsoft Excel installed. Within Excel, you must have DATA ANALYSIS and SOLVER functionality. The course's primary goal is to coach students on "fact-based decision making" and enable them to carefully plan and run "business experiments" to make informed managerial decisions.
This course focuses on the design and management of the data resources of an organization and the extraction of business intelligence from the data for managerial decision making. The basic concepts and techniques of data management and mining data will be examined with real-world examples and cases to place these techniques in proper context. The course delivers adequate technical detail with hands-on training, while emphasizing the interpretation, organizational and implementation issues relevant to managers. Prerequisite: 53:716:502 Business Analytics
Electives include the following courses, among others:
Financial Data Analytics
Data Analytics and Visualization
Supply Chain Analytics
Consult your advisor for additional options.
Alternative courses can be considered in certain circumstances. Permission of the Program Director or Associate Dean for Graduate Programs is required. Contact your graduate academic advisor.
* To earn a certificate, the student must complete all required courses in the associated program in which they were admitted. A student cannot earn three or more grades of C (including C+) or a single grade of F on her or his record. An overall cumulative grade-point average of 3.0 is required for certificate completion.
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