Graduate Program Concentration:
Learn how brands target and reach customers through the development of integrated digital campaigns.
What makes a campaign go viral? When 300 hours of YouTube videos are uploaded every single minute, how can brands break through the clutter and connect to the customer?
The creation and management of effective digital marketing strategies and campaigns is at the very center of ecommerce. The Digital Marketing Focused Learning Module will show you how to develop a cutting-edge digital marketing strategy. You’ll gain an understanding of how to visualize and analyze relevant information, using cutting-edge software tools and data analytic techniques.
You’ll also spend class time evaluating the failures and successes of a wide range of social and mobile media marketing campaigns, to understand what works, what doesn’t connect, and why. Finally, you’ll learn how to integrate and align digital marketing strategies with overall, high-level branding strategies.
A marketing professional with an MBA-level specialization in Digital Marketing is an extremely sought-after commodity in the corporate world, with a wide range of career paths.
Career in Digital Marketing