Bachelor of Arts in Business Administration (BBA)
Bachelor of Arts in Business Administration (BBA)
Bachelor of Arts in Business Administration (BBA)
At Your Pace. In Your Community.

Not everyone can commute to Camden for classes, nor does everyone prefer studying online. For those seeking an alternative, the Rutgers School of BusinessโCamden Off-Campus Bachelor of Arts in Business Administration (BBA) presents a fantastic and unique opportunity.
This program caters to a significant cohort of students, enabling them to further their education beyond an Associateโs degree in Business and obtain a Bachelor of Arts in Business Administration in classes conveniently held at your current or nearby community college.ย
Leverage the esteemed Rutgers name and reputation to elevate your business career. The Off-Campus BBA offers unparalleled convenience, making it easier than ever to access the resources and prestige associated with a Rutgers degree in your own backyard.ย
Bring Rutgers to You
With the Rutgers Off-Campus BBA, you can pursue your undergraduate degree through classes offered at one of six local New Jersey Community Colleges.
All courses are taught by esteemed faculty members from the Rutgers School of Business, ensuring the same top-tier curriculum and instruction synonymous with our Camden Campus.ย
Highlights of the Rutgers Off-Campus Bachelor of Arts in Business Administration include:
- AACSB Accredited: The Rutgers Off-Campus BBA holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB). This accreditation is important as it signifies adherence to rigorous quality standards recognized by leading employers globally, underlining our commitment to excellence in education.
- Familiar Learning Environment: Pursue your Undergraduate Business Degree at a nearby Community College. Explore our list of participating schools below.
- World Class Faculty: Our esteemed Rutgers School of BusinessโCamden faculty, renowned for their industry experience, predominantly lead the classes, bringing invaluable real-world insights directly into the classroom.
- Learn Abroad: Gain valuable hands-on experience in International Business and earn course credit through our Learning Abroad program.

Off-Campus BBA Degree Requirements
Students will complete 60 Rutgers University credits within five categories beyond their Associateโs degree, and a minimum of 120 credits total to satisfy graduation requirements.โฏ
- Microeconomic Principles (LQR)
- Macroeconomic Principles
- Fundamentals of Financial Accounting
- Introduction to Quantitative Skills for Business
- Introduction to Business Statistics
- Business Law I: Legal Environment
- Introduction to Data Analysis with Excel
- Introduction to Information Technology
Level II (8 credits)
- Fundamentals of Managerial Accounting
- Professional Development Strategies
- Applied Business Statistics
Courses in this section are waived for NJ AA/AS degree holders.
- English Composition I
- English Composition II
- Art and Aesthetics (AAI)
- Heritages and Civilizations (HAC)
- Physical Life Sciences (PLS)
- United States and the World (USW)
- Business Communications (WRI)
- Principles of Marketing
- Principles of Finance
- Corporate Social Responsibility (EAV)
- Organizational Behavior (ECL)
- Optimization and Spreadsheet Model
- Operations Management
- International Business (GCM)
- IT and Project Management
- Strategic Management (Senior Capstone)
- Fundamentals of Human Resource Management
- Accounting for Business Decisions
- Four (4) courses in Business Elective or Concentration
- Two (2) Business Elective Courses
- Six (6) Business Elective Courses
How the Rutgers Off-Campus BBA Works
During your second year pursuing an Associateโs degree at a two-year Community College, you have the option to transfer your Associateโs degree credits to the Rutgers Off-Campus BBA program. Typically spanning two years, the program duration may extend based on your individual schedule and preferences.ย
The Off-Campus BBA program offers you the opportunity to earn your Undergraduate Business Degree at one of six New Jersey Community Colleges, utilizing a blend of in-person and online classes to accommodate your needs and preferences.ย ย
Community College Partners

Atlantic Cape Community College
Contact us:
Jason Jankowski
Assistant Director
janko@docs.rutgers.edu
(609) 837-2900 ext. 2912

Mercer County Community College
Contact us:
Judith Grausso
Manager of Academic Programs
jg664@docs.rutgers.edu
(609) 570-3851

Rowan College at Burlington County
Contact us:
Cal Maradonna
Manager of Off-Campus BBA
maradonn@camden.rutgers.edu
(856) 225-6714

Rowan College of South JerseyโGloucester
Contact us:
Cal Maradonna
Manager of Off-Campus BBA
maradonn@camden.rutgers.edu
(856) 225-6714
Current students can contact their academic advisors and set up academic advising appointments through RaptorConnect.โฏ
Concentrations
Specialize Your Degree
The Rutgers School of BusinessโCamden Off-Campus BBA empowers you to select an optional concentration that complements your major, offering a specialized area of business study aligned with your career aspirations and personal interests. Each concentration comprises twelve (12) credits within your program of study.ย
Choose from the following four concentrations for Online and Off-Campus BBA Students only.
- 52:390:306: Business Valuation
- 52:390:310: Corporate Finance
- 52:390:330: Short-Term Financial Management
- 52:390:350: Multinational Finance
Every online search, click, and sale leaves a trail of data. The Data Analytics track shows you how businesses harness and analyze that data to drive growth. This track introduces data retrieval and programming languages, such as SQL, R and Python, as well as new programming environments, such as Hadoop ecosystem, data mining techniques, sentiment analysis, and predictive analytics. The track will introduce some of the latest software used for performing data analytics and text mining. The data analytics skill set will be valuable in a wide range of businesses and organizations in government, education, and other sectors.
- 52:620:326: Supply Chain Analytics
- 52:620:410: Data Analytics for Business
- 52:623:447: Data Management & Analytics with R
- 52:630:362: Principles of Digital Analytics
Preparation for careers in: Business Analytics, Government, Education, Finance
The online space is the ultimate business battleground of the 21st century. How do you build an online brand? What are the best practices for developing digital campaigns that click with consumers? As the need for digital marketers continues to grow, developing an effective digital marketing plan is essential for every organization. The digital marketing track provides students with an understanding of the development of marketing plans and strategies to capitalize on digital tools to communicate and engage with current and prospective customers. Students will gain cutting-edge marketing knowledge and skills in social media, search engine marketing, content marketing, digital marketing analytics, and more to develop high-performing integrated marketing plans that deliver on key marketing metrics.
- 52:630:361: Digital Marketing Fundamentals
- 52:630:362: Principles of Digital Analytics
- 52:630:363: Social Media Marketing
- 52:630:364: Digital Content Creation
Preparation for careers in: Marketing, Communications, Advertising
No matter what field you are in, the ability to manage people will always be an in-demand skill. How do you build an effective team? What are the strategies for getting the most out of every individual? This track provides essential skills, knowledge, and behaviors needed to excel in any industry. The courses focus on workplace issues crucial for performance, including team building, evaluating needs for training and development, guiding employeesโ career progression, assessing compensation, and managing diversity by using evidence-based practices based on the latest research. Interested students can also use this track to prepare for the competency-based Society for Human Resource Management (SHRM) Certification exam โ the industry-wide gold standard in demonstrating expertise in personnel management.
- 52:533:461: Compensation & Benefits
- 52:533:463: Talent Management
- HRM Elective 1
- HRM Elective 2
Prepares you for: Human Resources professionals, Management, Hiring Managers
* Courses are offered on a rotational basis. Alternative courses can be considered in certain circumstances. Please contact your academic advisor for more information.
Upcoming Off-Campus BBA Info Sessions & Events
GET THE INFORMATION YOU NEED TO START ADVANCING YOUR FUTURE
No events are posted at this time.
No events are posted at this time.

For more information or guidance through the application process, contact Cal Maradonna at cal.maradonna@camden.rutgers.edu or 856-225-6714.ย
Rankings and Recognition
Best 25 Business Administration Degrees in 2020 โ Best Value Schools

The Off-Campus Bachelor of Business Administration (BBA) was ranked among the top 10 in the Best Values Schoolsโ ranking of Best 25 Business Administration Degrees in 2020.ย