Rutgers School of Business–Camden
Honors Thesis 
				Rutgers School of Business–Camden
Honors Thesis 
				The Rutgers School of Business–Camden offers an Honors Thesis option for undergraduate students. It is designed to encourage student participation in academic business research, and to offer high-performing students an extra opportunity to showcase their abilities.
Honors Thesis projects are carried out under the supervision of a faculty thesis advisor, over the course of the student’s two senior year semesters. The thesis includes extensive research that demonstrates a strong comprehension of academic literature, data collection, and/or a systematic theoretical analysis.
The thesis subject matter must be approved by both the student’s thesis advisor, and a second Rutgers School of Business–Camden faculty member. In addition, Honors Thesis students will present their findings to faculty and students.
The Honors Thesis is worth six course credits over the course of two semesters. Students who successfully complete the program will graduate with “thesis distinction” honors. Eventually, there will be a plaque displaying the names of all RSBC Honors Thesis students.
Previous Honors Thesis Students and Projects
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        Gayle Coopersmith, December 1995 Title: “A Test of the Affective Underestimation Mechanism of 9-Ending Pricing” Field: Marketing Advisor: Robert Schindler 
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        Michaele Birdsall, May 1996 Title: “Authority Rape in the Church: An Abuse of Trust” Field: Management Advisor: Gayle Porter 
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        Sandra Hedenberg, May 1998 Title: “Negative Quality Perceptions Due to Use of 99-Ending Prices” Field: Marketing Advisor: Robert Schindler 
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        Pamela Kent, May 1998 Title: “Low Price-Level Impressions Due to Use of 99-Ending Prices” Field: Marketing Advisor: Robert Schindler 
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        Ricardo Marshall, December 1999 Title: “Role of Familiarity and Involvement on the Persuasiveness of Advertisements in Advertising Alliances” Field: Marketing Advisor: Barbara Bickart 
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        Chirag Vyas, December 2000 Title: “Effects of Featured Brand Quality on the Valuation of the Store and Product Portfolio” Field: Marketing Advisor: Barbara Bickart 
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        Chelsea Aiken, May 2002 Title: “Consumer Acculturation: Identifying Unmet Needs among Russian Immigrants” Field: Marketing Advisor: Carol Kaufman-Scarborough 
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        Brian Kornberger, May 2004 Title: “Unneeded Coverage: Why Homeowner’s Insurance Customers Purchase Low Deductible Levels” Field: Marketing Advisor: Robert Schindler 
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        Saun Conlin, May 2006 Title: “Homeowners Insurance Deductible-Level Preferences: Informational and Emotional Factors” Field: Marketing Advisor: Robert Schindler 
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        Georgios Bardis, May 2006 Title: “An Examination of the Factors Leading to Financial Restatements” Field: Accounting Advisor: David Vance 
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        Joslann Gray, May 2007 Title: “Time Use and Technology: Impacts on the Home-Work Boundary” Field: Marketing Advisor: Carol Kaufman-Scarborough 
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        Grant Adams, May 2008 Title: “Magical Thinking in Consumer Insurance Decisions” Field: Marketing Advisor: Robert Schindler 
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        Allison Arrington, May 2008 Title: “Earnings Quality Before and After the Sarbanes-Oxley Act” Field: Accounting Advisor: Sungsoo Kim 
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        Joshua Saldaña, May 2009 Title: “Leftmost Digits’ Effect on Numerical Cognition in College Basketball Recaps” Field: Marketing Advisor: Robert Schindler 
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        Cristi Tilden, May 2010 Title: “The Use of Benford’s Law in Forensic Accounting” Field: Accounting Advisor: Troy Janes 
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        Michael Bruder, May 2011 Title: “Students’ Views of the Current Job Market” Field: Human Resources/Organizational Behavior Advisor: Gayle Porter 
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        Melissa Steb, May 2011 Title: “Effects of Working Memory on Procrastination and Food Temptation” Field: Marketing Advisor: Maureen Morrin 
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        Bryan Ascher, May 2012 Title: “The Impacts of Educational Expenditure and the Service Sector on Economic Growth” Field: Management Science Advisor: Chon Goh 
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        Letha Heulitt, May 2012 Title: “Nonprofit Management Reporting and School of Business Course Development” Field: Human Resources/Organizational Behavior Advisors: Erica Harris and Gayle Porter 
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        Amanda Hickman, May 2016 Title: “Characteristics of a Stock Market Winner” Field: Finance Advisor: Andrei Nikiforov 
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        Taylore Owens, May 2023 Title: “Purchasing Hedonic vs. Utilitarian Products on Social Media” Field: Marketing Advisor: Ozum Zor 
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        Emanuel Rodriguez, May 2023 Title: “Does Segmenting by Geography versus Activity Impact Growth Prospection” Field: Accounting Advisor: Ivo Jansen 
Sample of Past Honors Thesis Reports
Here are a sample of past Honors Theses from students:
- The Impacts of Educational Expenditure and the Service Sector on Economic Growth
- Measuring Earnings Quality Before and After Sarbanes Oxley 2002
- Leftmost Digits Effect on Numerical Cognition in College Basketball Recaps
- Characteristics of a Stock Market Winner
- An Examination of the Factors Leading to Financial Restatements
How to Qualify for Honors Thesis
In order to be eligible for the Honors Thesis, Rutgers School of Business–Camden students must meet the following three qualifications:
- The student must have completed at least 75 degree credits, with at least 30 completed at Rutgers.
- The student must have a minimum Grade Point Average of 3.3
- The student is required to find a faculty member to serve as their thesis advisor, as well as a second faculty member to read the thesis. Please note that Thesis Advisors can only be Rutgers School of Business–Camden research professor. However, the reader can be any full- or part-time RSBC faculty member.
How to Get Started
How to Get Started
If you are interested in the possibility of doing an Honors Thesis, the first step is to seek out faculty members who might serve as advisors. Please note that the School makes no commitment as to the availability of appropriate faculty members to serve as advisors.
Interested students are encouraged to begin the process of finding an advisor and second reader during the second semester of their junior year.
