Rutgers School of Business–Camden
GEICO Case Competition

Geico Case Competition Application

This is a team-based competition which will take place March 1 – April 23, 2021. You must be available to meet with your team, and with Geico representatives for mentoring and guidance.
  • File Submission

    Please submit a resume and cover letter discussing why you would like to participate in the Geico Case Competition and an updated resume.
  • Please explain why you would like to participate in the GEICO Case Competition.

Competition Guidelines

This case competition is open to all Rutgers–Camden undergraduate students.

Benefits for students:

  • Receive coaching and mentoring by GEICO management.
  • Build business acumen, communication, and presentation skills.
  • Network and learn more about the insurance industry.

How it works:

  • Complete the application form, including your resume and cover letter with an explanation of why you would like to participate in the GEICO Case Competition.
  • Once selected, students will be assigned to one of six (6) teams to work on the case.
  • Each Team will develop a team contract to be submitted to the Student Experience Center.
  • Each team will be assigned a manager at GEICO to use as a contact. Each week teams will have designated time to review any questions with their assigned manager.
  • Your team’s case strategy will be presented to the GEICO Management Team as a verbal presentation of 15-20 minutes with PowerPoint slides.


  • Application Due – 2/12
  • Selection of Teams – week of 2/15 – 2/19
  • Kick-off and introductions of GEICO Management Team – week of 3/1 – 3/5
  • Midway checkpoint – 10-minute presentation by each team to the GEICO Management Team – week of 3/29 – 4/2
  • Final presentations to GEICO Management Team – week of 4/19 – 4/23

Commitment Time: 8 weeks during the spring semester, starting in March and ending in April

Winners of the competition will receive a Trophy, GEICO prize basket, and an 8-week leadership mentoring program with a member of the GEICO Management Team.

The Case: Research and prepare a formal business proposal outlining your team’s strategy and recommendations to attract enough qualified candidates to hire at least 50 employees per year over the next three (3) years. The strategy should include:

  • Strategy to increase the volume of qualified, diverse candidates
  • Strategy to improve long-term retention of excellent team members

Some areas to research and consider as part of your proposal:

  • Recruitment methods
  • Selection process
  • Benefits and compensation / culture
  • Diversity
  • Competition
  • Retention
  • Performance Evaluations

Please only submit one application. If you experience any technical problems or need to submit the application again, please contact

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BLDP Shadowing Days Application

After being notified of a match, students are responsible for providing personal information to the matched executive (e.g., current resume and cover letter with information on career ambitions). The information on this application is for internal use only, for us to match you as well as possible with and executive from among our alumni database.

BLDP Application

The Fall 2021 Application is now open! 

Priority will be given to applications received by Friday, April 2, 2021. Applications are accepted until all seats are filled. Space is limited, so apply early!

The seminar application process is our gateway for entry into the program. Upon acceptance into BLDP, students will be emailed their acceptance letter plus a special permission number allowing registration for the BLDP seminar.


Seminar applications are solicited each semester and require the following:

  1. Completed application form (at the bottom of this page),
  2. Personal essay
  3. Two (2) letters of recommendation (one academic; one other)

Rutgers-Camden students are invited to apply to apply for enrollment in the BLDP seminar. All applicants are expected to meet both of the following selection criteria:  (1) have sophomore standing or above and (2) have an overall GPA of 3.0 or above. First-semester transfer students will be evaluated based on their GPA earned at Rutgers. Students who fail to meet these admission criteria may still be allowed to apply for (and possibly enroll in) the BLDP seminar, but they will be evaluated on a case-by-case basis.

The director balances evaluations to make final decisions on people accepted for the seminar (up to a maximum of 15-20 each semester).

Students who are admitted to the BDLP are required to adopt the BLDP Code of Conduct. A signed contract is required from each student.

Students may count activities toward “leadership units” that were initiated prior to taking a seminar, as long as those activities occured primarily during their enrollment in their academic program.

Application for Admission to BLDP Seminar

Applications for the BLDP Seminar will be ongoing until class is filled.

  • * Indicates a required field.

  • Contact Information

  • Academic Information

  • Please enter a number from 0 to 500.
  • Transfer students only.
  • Employment Information

  • List relevant employment history

  • EmployerPositionDates of Employment 
  • School Leadership Information

  • Provide evidence of leadership initiative while enrolled in school by listing all school-based organizations and activities in which you have held a leadership role while a student.

  • OrganizationRoleDates 
  • Community Leadership Information

  • Provide a list of community or volunteer activities in which you engaged in a leadership role.

  • OrganizationRoleDates of Activity 
  • Essay

  • Please write a short essay between 150 to 350 words, in which you discuss the reasons why your application should be considered for the Business Leader Development Program, including what you hope to gain from the program and what you can contribute.

  • Additional Submission Instructions

  • For your application to be complete, this form and TWO REFERENCE LETTERS must be on file in the Student Experience Center. Ideally, you should receive one letter from an academic source (e.g., a former or current instructor), and one from a business source (e.g., a former employer - even if for a part-time or volunteer position). Your letter writers should be mail them directly to: Dan Rosenthal, Student Experience Officer, Rutgers University, School of Business, 227 Penn Street, Camden, NJ 08102 or email the letters to

    Please only submit one application. If you experience any technical problems or need to submit the application again, please contact

    Thank you.

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