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Rutgers School of Business–Camden
Honors Thesis

The Rutgers School of Business–Camden offers an Honors Thesis option for undergraduate students. It is designed to encourage student participation in academic business research, and to offer high-performing students an extra opportunity to showcase their abilities.

Honors Thesis projects are carried out under the supervision of a faculty thesis advisor, over the course of the student’s two senior year semesters. The thesis includes extensive research that demonstrates a strong comprehension of academic literature, data collection, and/or a systematic theoretical analysis.

The thesis subject matter must be approved by both the student’s thesis advisor, and a second Rutgers School of Business–Camden faculty member. In addition, Honors Thesis students will present their findings to faculty and students.

The Honors Thesis is worth six course credits over the course of two semesters. Students who successfully complete the program will graduate with “thesis distinction” honors. Eventually, there will be a plaque displaying the names of all RSBC Honors Thesis students.

  1. Gayle Coopersmith, December 1995
    Title:  “A Test of the Affective Underestimation Mechanism of 9-Ending Pricing”
    Field:  Marketing
    Advisor:  Robert Schindler
  2. Michaele Birdsall, May 1996
    Title:  “Authority Rape in the Church: An Abuse of Trust”
    Field:  Management
    Advisor:  Gayle Porter
  3. Sandra Hedenberg, May 1998
    Title:  “Negative Quality Perceptions Due to Use of 99-Ending Prices”
    Field:  Marketing
    Advisor:  Robert Schindler
  4. Pamela Kent, May 1998
    Title:  “Low Price-Level Impressions Due to Use of 99-Ending Prices”
    Field:  Marketing
    Advisor:  Robert Schindler
  5. Ricardo Marshall, December 1999
    Title:  “Role of Familiarity and Involvement on the Persuasiveness of Advertisements in Advertising Alliances”
    Field:  Marketing
    Advisor:  Barbara Bickart
  6. Chirag Vyas, December 2000
    Title:  “Effects of Featured Brand Quality on the Valuation of the Store and Product Portfolio”
    Field:  Marketing
    Advisor:  Barbara Bickart
  7. Chelsea Aiken, May 2002
    Title:  “Consumer Acculturation: Identifying Unmet Needs among Russian Immigrants”
    Field:  Marketing
    Advisor:  Carol Kaufman-Scarborough
  8. Brian Kornberger, May 2004
    Title:  “Unneeded Coverage: Why Homeowner’s Insurance Customers Purchase Low Deductible Levels”
    Field:  Marketing
    Advisor:  Robert Schindler
  9. Saun Conlin, May 2006
    Title: “Homeowners Insurance Deductible-Level Preferences: Informational and Emotional Factors”
    Field:  Marketing
    Advisor:  Robert Schindler
  10. Georgios Bardis, May 2006
    Title:  “An Examination of the Factors Leading to Financial Restatements”
    Field:  Accounting
    Advisor:  David Vance
  11. Joslann Gray, May 2007
    Title:  “Time Use and Technology: Impacts on the Home-Work Boundary”
    Field:  Marketing
    Advisor:  Carol Kaufman-Scarborough
  12. Grant Adams, May 2008
    Title:  “Magical Thinking in Consumer Insurance Decisions”
    Field:  Marketing
    Advisor:  Robert Schindler
  13. Allison Arrington, May 2008
    Title:  “Earnings Quality Before and After the Sarbanes-Oxley Act”
    Field:  Accounting
    Advisor:  Sungsoo Kim
  14. Joshua Saldaña, May 2009
    Title:  “Leftmost Digits’ Effect on Numerical Cognition in College Basketball Recaps”
    Field:  Marketing
    Advisor:  Robert Schindler
  15. Cristi Tilden, May 2010
    Title:  “The Use of Benford’s Law in Forensic Accounting”
    Field:  Accounting
    Advisor:  Troy Janes
  16. Michael Bruder, May 2011
    Title:  “Students’ Views of the Current Job Market”
    Field:  Human Resources/Organizational Behavior
    Advisor:  Gayle Porter
  17. Melissa Steb, May 2011
    Title:  “Effects of Working Memory on Procrastination and Food Temptation”
    Field:  Marketing
    Advisor:  Maureen Morrin
  18. Bryan Ascher, May 2012
    Title:  “The Impacts of Educational Expenditure and the Service Sector on Economic Growth”
    Field:  Management Science
    Advisor:  Chon Goh
  19. Letha Heulitt, May 2012
    Title:  “Nonprofit Management Reporting and School of Business Course Development”
    Field:  Human Resources/Organizational Behavior
    Advisors:  Erica Harris and Gayle Porter
  20. Amanda Hickman, May 2016
    Title:  “Characteristics of a Stock Market Winner”
    Field:  Finance
    Advisor:  Andrei Nikiforov
  21. Taylore Owens, May 2023
    Title: “Purchasing Hedonic vs. Utilitarian Products on Social Media”
    Field: Marketing
    Advisor: Ozum Zor
  22. Emanuel Rodriguez, May 2023
    Title: “Does Segmenting by Geography versus Activity Impact Growth Prospection”
    Field: Accounting
    Advisor: Ivo Jansen

How to Qualify for Honors Thesis​

In order to be eligible for the Honors Thesis, Rutgers School of Business–Camden students must meet the following three qualifications:

  1. The student must have completed at least 75 degree credits, with at least 30 completed at Rutgers.
  2. The student must have a minimum Grade Point Average of 3.3
  3. The student is required to find a faculty member to serve as their thesis advisor, as well as a second faculty member to read the thesis. Please note that Thesis Advisors can only be Rutgers School of Business–Camden research professor. However, the reader can be any full- or part-time RSBC faculty member.

How to Get Started

If you are interested in the possibility of doing an Honors Thesis, the first step is to seek out faculty members who might serve as advisors. Please note that the School makes no commitment as to the availability of appropriate faculty members to serve as advisors.

Interested students are encouraged to begin the process of finding an advisor and second reader during the second semester of their junior year.

For more information about the Honors Thesis, contact:

Professor Robert Schindler 856-701-5111 rschindl@camden.rutgers.edu
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