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your business future, Built Online
If you’re ambitious, proactive, and looking for a flexible way to advance your career in business, the Rutgers Online Bachelor of Arts in Business Administration (BBA) gives you the best of both worlds.
The Online BBA program is designed for motivated individuals like you, who value career flexibility and foundational business knowledge. Our program offers the prestige of a Rutgers degree with the convenience of online learning, making it the perfect fit for your busy lifestyle.
Rutgers tuition rates 2024-2025
World-Class Business Education, Tailored for You...
Whether you’re balancing work, family, or other responsibilities, our innovative Online BBA curriculum provides a comprehensive understanding of the business world from every angle.
You’ll delve into essential business fundamentals, such as accounting, finance, human resources, and marketing, while also exploring cutting-edge fields, like data analytics and digital marketing.
…Delivered to You by the Best
Our top-ranked Rutgers business faculty bring their real-world expertise directly to your virtual classroom, ensuring you receive the same high-quality education as on-campus students. Their insights and experiences will help you apply business principles practically and effectively, preparing you for a diverse range of career paths.
Our 100% Online BBA program means you can earn your business degree from anywhere, at any time. The flexible learning schedule is designed to fit your life, allowing you to complete coursework at your own pace without sacrificing your job or other commitments.
About the Online BA in Business Administration
- AACSB Accredited: The Rutgers Online BBA is accredited by the Association to Advance Collegiate Schools of Business, ensuring rigorous quality standards recognized by top employers worldwide.
- World Class Faculty: Courses are taught by the same esteemed Rutgers faculty who teach on campus, bringing their real-world experience to the virtual classroom.
- Learn Abroad: Earn class credit and gain hands-on international business experience through our Learning Abroad program.
- Business Internships: Gain real-world business experience and build your professional network while earning school credit in the field of your choice.
- Accelerated BBA-MBA Degree Program: Earn your MBA alongside your undergraduate degree by taking four graduate-level courses during your senior year and completing your MBA the following year.
Upcoming online BBA info sessions and events
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Online BBA Degree Requirements
The Online Bachelor of Arts in Business Administration (BBA) degree program recently removed the 18-college credit minimum. Students can now start the program in the First Year.
A high school transcript will be required if the applicant is applying with 24 credits or less. If the applicant is transferring in credits, a minimum cumulative GPA of 2.5 of transferrable credits from a regionally accredited college or university is required. International students will need to submit English proficiency if high school is in a country where English is not the principal language. Transcripts not in English must be accompanied by an acceptable translation.
Please reference the curriculum worksheet for the latest graduation requirements.
ONLINE BBA CURRICULUM
To satisfy graduation requirements, students must successfully complete 120 credits within the following categories:
To satisfy graduation requirements, students must successfully complete 120 credits within the following categories:
Level I (22 credits)
- Microeconomic Principles (LQR)
- Macroeconomic Principles
- Fundamentals of Financial Accounting
- Introduction to Quantitative Skills for Business
- Introduction to Business Statistics
- Business Law I: Legal Environment
- Introduction to Data Analysis with Excel
- Introduction to Information Technology
Level II (8 credits)
- Fundamentals of Managerial Accounting
- Professional Development Strategies
- Applied Business Statistics
Courses in this section are waived for NJ AA/AS degree holders.
- English Composition I
- English Composition II
- Art and Aesthetics (AAI)
- Heritages and Civilizations (HAC)
- Physical Life Sciences (PLS)
- United States and the World (USW)
- Business Communications (WRI)
- Principles of Marketing
- Principles of Finance
- Corporate Social Responsibility (EAV)
- Organizational Behavior (ECL)
- Optimization and Spreadsheet Model
- Operations Management
- International Business (GCM)
- IT and Project Management
- Strategic Management (Senior Capstone)
- Fundamentals of Human Resource Management
- Accounting for Business Decisions
- Four (4) courses in Business Elective or Concentration
- Two (2) Business Elective Courses
- Six (6) Elective Courses
Specialize Your Degree with a Concentration
The Rutgers School of Business–Camden Online BBA allows you to pick an optional concentration to complement your major—an area of business specialization that matches your career goals and interests. A concentration consists of twelve (12) credits within a student’s program of study.
The following four concentrations are available for Online and Off-Campus BBA students only.
Please note: Courses are offered on a rotational basis. Alternative courses can be considered in certain circumstances. Please contact your academic advisor for more information.
Money fuels the bottom line of every corporation. The courses in this concentration show you how to evaluate business decisions based on what makes best financial sense, including risk-taking, profit distribution, hiring, and more. Students will learn how to make sound business decisions, such as: which business activities make financial sense for the firm’s owners? Which business and financial risks are worth taking, and what should be avoided? The basic principles of financial decision-making are the same for large, publicly traded firms and small, privately run businesses. This concentration benefits both entrepreneurs and those seeking an entry-level position in a corporation with the goal of one day attaining the position of Chief Financial Officer (CFO).
- 52:390:306: Business Valuation
- 52:390:310: Corporate Finance
- 52:390:330: Short-Term Financial Management
- 52:390:350: Multinational Finance
Preparation for careers in: Finance, Accounting, Investment
Every online search, click, and sale leaves a trail of data. The Data Analytics track shows you how businesses harness and analyze that data to drive growth. This track introduces data retrieval and programming languages, such as SQL, R and Python, as well as new programming environments, such as Hadoop ecosystem, data mining techniques, sentiment analysis, and predictive analytics. The track will introduce some of the latest software used for performing data analytics and text mining. The data analytics skill set will be valuable in a wide range of businesses and organizations in government, education, and other sectors.
- 52:620:326: Supply Chain Analytics
- 52:620:410: Data Analytics for Business
- 52:623:447: Data Management and Analytics with R
- 52:630:362: Principles of Digital Analytics
Preparation for careers in: Business Analytics, Government, Education, Finance
The online space is the ultimate business battleground of the 21st century. How do you build an online brand? What are the best practices for developing digital campaigns that click with consumers? As the need for digital marketers continues to grow, developing an effective digital marketing plan is essential for every organization. The digital marketing concentration provides students with an understanding of the development of marketing plans and strategies to capitalize on digital tools to communicate and engage with current and prospective customers. Students will gain cutting-edge marketing knowledge and skills in social media, search engine marketing, content marketing, digital marketing analytics, and more to develop high-performing integrated marketing plans that deliver on key marketing metrics.
- 52:630:361: Digital Marketing Fundamentals
- 52:630:362: Principles of Digital Analytics
- 52:630:363: Social Media Marketing
- 52:630:364: Digital Content Creation
Preparation for careers in: Marketing, Communications, Advertising
No matter what field you are in, the ability to manage people will always be an in-demand skill. How do you build an effective team? What are the strategies for getting the most out of every individual? This concentration provides essential skills, knowledge, and behaviors needed to excel in any industry. The courses focus on workplace issues crucial for performance, including team building, evaluating needs for training and development, guiding employees’ career progression, assessing compensation, and managing diversity by using evidence-based practices based on the latest research. Interested students can also use this track to prepare for the competency-based Society for Human Resource Management (SHRM) Certification exam – the industry-wide gold standard in demonstrating expertise in personnel management.
- 52:533:461: Compensation & Benefits
- 52:533:463: Talent Management
- HRM Elective 1
- HRM Elective 2
Prepares you for: Human Resources professionals, Management, Hiring Managers
Online and Always Supported
Even without a traditional classroom structure, the Online BBA program offers ample guidance and support. Your dedicated support team includes:
Admissions Coach: Need assistance with the application process? Your Admissions Coach is the person with whom to speak for guidance and assistance throughout the entire application process. Contact Jeannine Cusick, Senior Program Coordinator at rsbc.info@camden.rutgers.edu with any questions or schedule a one-on-one meeting at https://go.rutgers.edu/RSBCRECRUITING.
Academic Advisor: Have questions about the courses? (add)Once you’ve accepted your offer of admissions to the fully online program, your Academic Advisor is here to help you with everything curriculum related. From registration to course issues, to help with University policy and procedures, their job is to guide and advise you throughout your time at Rutgers–Camden.
Contact Us
227 Penn St., Camden,
NJ 08102
Jeannine Cusick
Senior Program Coordinator
