Online Bachelor of Arts in Business Administration (BBA)​
100% Online. 100% Rutgers.

Online MBA - Work, Life Balance

Now is the Time…Finish Your Business Degree

If you’re thinking about earning your bachelor’s degree in business, the Rutgers Online Bachelor of Arts in Business Administration (BBA) gives you the best of both worlds. You receive all the quality and name recognition of a Rutgers Undergraduate Business Degree, while benefiting from the flexibility and convenience that comes with an online business education.

Rutgers Online BBA by the Numbers

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World-Class Business Education…

Whether you are in-state or across the country, in the military, or working a full-time job, our innovative curriculum will give you a holistic, 360-degree look at the business world in all its many facets.

From business fundamentals, such as marketing, accounting, and human resources, to the latest cutting-edge fields, such as data analytics and digital marketing, this program covers everything you need to know. You will also be instructed by our top-ranked Rutgers business faculty, who will be incorporating their own real-world experiences into the digital classroom.

…Delivered to You

Because it’s 100% online, you can get your business degree no matter where you are. You will also have the flexibility to get your work done in a way that doesn’t conflict with your job or other responsibilities.

About the Online BA in Business Administration

Online BBA Degree Requirements

The Online Bachelor of Arts in Business Administration (BBA) degree program is a degree completion program. Therefore, students entering the Online BBA Program must have previously earned 18 credits (with grade “C” or better) from an accredited university/college.

To satisfy graduation requirements, students must successfully complete 120 credits within the following five categories:

  • Microeconomic Principles
  • Macroeconomic Principles  
  • Introduction to Quantitative Skills for Business
  • Quantitative Business Skills/Calculus
  • Introduction to Business Statistics
  • Applied Business Statistics
  • Introduction to Financial Accounting
  • Management Accounting
  • Introduction to Business Computing
  • Business Law I
  • Ethics and Social Responsibility
  • Business Communications
  • Principles of Finance
  • Organizational Behavior
  • Optimization and Spreadsheet Modeling
  • Operations Management
  • IT and Project Management
  • Principles of Marketing
  • Business Policy and Strategy
  • English Composition I
  • English Composition II
  • Physical Life Sciences
  • Heritages and Civilizations
  • Art, Aesthetics, and Theories of Interpretation
  • Global Communities
  • United States and the World
  • Strategic Human Resource Management
  • Management of Multinational Business
  • Essentials in Financial Statement Analysis
  • Five courses in an Advanced Topics in Business
  • Six courses in business or related electives

Industry-Focused Concentrations

Specialize Your Degree

The Rutgers School of Business–Camden Online BBA allows you to pick an optional concentration—an area of business specialization that matches your career goals and interests. Choose from the following four concentrations:

Money fuels the bottom line of every corporation. The courses in this concentration show you how to evaluate business decisions based on what makes best financial sense, including risk-taking, profit distribution, hiring, and more. Students will learn how to make sound business decisions, such as: which business activities make financial sense for the firm’s owners? Which business and financial risks are worth taking, and what should be avoided? The basic principles of financial decision-making are the same for large, publicly traded firms and small, privately run businesses. This concentration benefits both entrepreneurs and those seeking an entry-level position in a corporation with the goal of one day attaining the position of Chief Financial Officer (CFO).

52:390:310 Corporate Finance
52:390:330 Short Term Financial Management
52:390:350 Multinational Corporate Finance
52:390:410 M&A Finance
52:390:315 Investments and Portfolio Management

Preparation for careers in: Finance, Accounting, Investment

Every online search, click, and sale leaves a trail of data. The Data Analytics Concentration shows you how businesses harness and analyze that data to drive growth. This concentration introduces data retrieval and programming languages, such as SQL, R and Python, as well as new programming environments, such as Hadoop ecosystem, data mining techniques, sentiment analysis, and predictive analytics. The concentration will introduce some of the latest software used for performing data analytics and text mining. The data analytics skill set will be valuable in a wide range of businesses and organizations in government, education, and other sectors.

52:620:321 Optimization and Spreadsheet Modeling
52:623:447 Data Management and Analytics with R
52:620:430 Introduction to Big Data Applications
52:620:432 Text and Social Media Mining

Preparation for careers in: Business Analytics, Government, Education, Finance

No matter what field you are in, the ability to manage people will always be an in-demand skill. How do you build an effective team? What are the strategies for getting the most out of every individual? This concentration provides essential skills, knowledge, and behaviors needed to excel in any industry. The courses focus on workplace issues crucial for performance, including team building, evaluating needs for training and development, guiding employees’ career progression, assessing compensation, and managing diversity by using evidence-based practices based on the latest research. Interested students can also use this concentration to prepare for the competency-based Society for Human Resource Management (SHRM) Certification exam – the industry-wide gold standard in demonstrating expertise in personnel management.

52:533:365 Strategic Human Resource Management
52:533:360 Career Planning and Career Management
52:533:463 Talent Management

Preparation for careers in: Human Resources professionals, Management, Hiring Managers

The online space is the ultimate business battleground of the 21st century. How do you build an online brand? What are the best practices for developing digital campaigns that click with consumers? As the need for digital marketers continues to grow, developing an effective digital marketing plan is essential for every organization. The digital marketing concentration provides students with an understanding of the development of marketing plans and strategies to capitalize on digital tools to communicate and engage with current and prospective customers. Students will gain cutting-edge marketing knowledge and skills in social media, search engine marketing, content marketing, digital marketing analytics, and more to develop high-performing integrated marketing plans that deliver on key marketing metrics.

52:630:361 Digital Marketing Strategy
52:630:362 Digital Marketing Analysis
52:630:416 Social Media Marketing
52:630:418: Digital Creative Design

Preparation for careers in: Marketing, Communications, Advertising

Online, but Never Alone

Even though the Online BBA program doesn’t have a traditional classroom structure, you still have plenty of guidance and advice. Your support team includes:

Admissions Coach: Have questions about the courses? Need assistance with the application process? Your Admissions Coach is the person with whom to speak for guidance and assistance throughout the entire application process.

Academic Advisor: Your Academic Advisor is here to help you with everything curriculum-related. From registration to course issues, to help with University policy and procedures, their job is to guide and advise you throughout your time at Rutgers–Camden.

BBA Information Sessions

For more information or guidance through the application process, contact Christine Ebner at / 856-225-6958. 


Check out our FAQs page for some answers.

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BLDP Shadowing Days Application

After being notified of a match, students are responsible for providing personal information to the matched executive (e.g., current resume and cover letter with information on career ambitions). The information on this application is for internal use only, for us to match you as well as possible with and executive from among our alumni database.

BLDP Application

The Spring 2021 Application is now open! 

Priority will be given to applications received by Sunday, November 15, 2020. Applications are accepted until all seats are filled. Space is limited, so apply early!

The seminar application process is our gateway for entry into the program. Upon acceptance into BLDP, students will be emailed their acceptance letter plus a special permission number allowing registration for the BLDP seminar.


Seminar applications are solicited each semester and require

  1. completed application form (submitted online and found elsewhere on this website),
  2. a personal essay, and
  3. two letters of recommendation (one academic; one other).

Rutgers-Camden students are invited to apply to apply for enrollment in the BLDP seminar. All applicants are expected to meet both of the following selection criteria:  Have sophomore standing or above and have an overall GPA of 3.0 or above. First-semester transfer students will be evaluated based on their GPA earned at Rutgers. Students who fail to meet these admission criteria may still be allowed to apply for (and possibly enroll in) the BLDP seminar, but they will be evaluated on a case-by-case basis.

The director balances evaluations to make final decisions on people accepted for the seminar (up to a maximum of 15-20 each semester).

Students who are admitted to the BDLP are rquired to adopt the BLDP Code of Conduct. A signed contract is required from each student.

Students may count activities toward “leadership units” that were initiated prior to taking a seminar, as long as those activities occur primarily during their enrollment in their academic program.

Application for Admission to BLDP Seminar

Applications For BLDP Seminar will be ongoing until class is filled.

  • * Indicates a required field.

  • Contact Information

  • Academic Information

  • Please enter a number from 0 to 500.
  • Transfer students only.
  • Employment Information

  • List relevant employment history

  • EmployerPositionDates of Employment 
  • School Leadership Information

  • Provide evidence of leadership initiative while enrolled in school by listing all school-based organizations and activities in which you have held a leadership role while a student.

  • OrganizationRoleDates 
  • Community Leadership Information

  • Provide a list of community or volunteer activities in which you engaged in a leadership role.

  • OrganizationRoleDates of Activity 
  • Essay

  • Please write a short essay between 150 to 350 words, in which you discuss the reasons why your application should be considered for the Business Leader Development Program, including what you hope to gain from the program and what you can contribute.

  • Additional Submission Instructions

  • For your application to be complete, this form and TWO REFERENCE LETTERS must be on file in the Director's office. Ideally, you will receive one letter from an academic source (e.g., a former or current instructor), and one from a business source (e.g., a former employer - even if for a part-time or volunteer position). Your letter writers should mail them directly to: Dr. Oscar Holmes IV, Associate Dean of Undergraduate Programs, Rutgers University, School of Business, 227 Penn Street, Camden, NJ 08102 or email the letters to

    Please only submit one application. If you experience any technical problems or need to submit the application again, please contact

    Thank you.

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