Fall 2018 BLDP Seminar 

Seminar: “Marketing in the Social Media Age

With Professor Carol Kaufman-Scarborough

About the Seminar

The seminar will focus on the dynamic changes in marketing in today’s exciting social media age. Weekly sessions will include numerous speakers and at least 2 field trips. Speakers will include representatives from major consumer products firms, advertising agencies, non-profits, and the retail sector. 

Seminar meetings will emphasize discussion and current readings. Books will be selected that are thought-provoking must-reads for leaders in marketing Participants will learn basic skills and topics in social media, plus consider how leaders manage social media for small firms and nonprofits. Students will also lead discussions on the role of leadership in today’s marketplace.

  Dr. Carol Kaufman-Scarborough, professor of marketing at the Rutgers School of Business—Camden; author, numerous articles appearing in national academic and marketing journals. She can discuss:

  • Consumer behavior
  • Disability Issues
  • E-Commerce/Web Development
  • Homeless families and consumer behavior
  • Retail marketing and e-commerce
  • International Business Issues
  • Time management
  • Time perception and use in the organization
  • Visual impairments
  • Vulnerable consumers


Who Can Apply?

Students (all majors) in the Rutgers School of Business (RSBC) and College of Arts and Science (CAS) are invited to apply for enrollment in the BLDP seminar. All applicants are expected to meet both of the following selection criteria: Have sophomore standing or above and have an overall GPA of 3.0 or above. A student can take the seminar without completing any of the other requirements for the BLDP. The 3 credits earned from the seminar are accepted as a business elective for most majors and concentrations.

Meeting Time: Fridays, 8am in BSB-109

BSB-109 First Round Application Deadline: : Applications will continue to be taken until all seats are filled. Space in the seminar is limited to 15-20 students.

To Apply: Review and submit the Online Application.

New BLDP applicants: Each application must be supported by two reference letters. One of the references must be from a professor or instructor, the other from a non-relative (preferably a current or former employer or supervisor) who can attest to the applicant’s character, motivation, and/or leadership potential. All reference letters should be directed to: Dr. Carol Kaufman-Scarborough, BLDP Director, Rutgers University, School of Business-Camden, 227 Penn St., Room 258, Camden, NJ 08102 or ckaufman@camden.rutgers.edu. Your application will not be considered complete until the two reference letters have been received.

Repeat seminar participants: Repeat seminar participants will be asked to write a brief essay explaining their desire to take the additional seminar. This essay should be submitted via the BLDP online application, including your name and anticipated date of graduation. New letters of recommendation are not required.