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Rutgers-Camden School of Business

School of Business

-Your School of Choice.


About the Program

Marketing provides students with a solid foundation in marketing principles and techniques. Marketing equips students with the quantitative and qualitative skills necessary to investigate and analyze customer behavior,competitors, and external groups who may be affected by the marketing process. Specializations in marketing research is available.


Learn More About Our Marketing Major

Area Head for Marketing, HR & Organizational Behavior

  • Professor Julie Ruth, Ph.D.                                                                                  

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