PresentationThe business community has high regard for Rutgers School of Business-Camden undergraduate programs in Accounting, Finance, Management, and Marketing. There also are specializations within Management and Marketing. Read more about our majors:

Business Majors

Tracks

In addition to the above majors, students have the ability to complete specialized tracks, including:

Financial Analyst Track: Students in the financial analyst track acquire the core knowledge, skills, and abilities essential for success in the financial services industry. The track encompasses a large proportion of the knowledge incorporated into the Chartered Financial Analyst (CFA) Program Level 1 Exam – the most respected and recognized investment management designation in the world. Students acquire a comprehensive understanding of equity, debt, and derivative securities and markets. They acquire the quantitative tools needed to analyze investment opportunities, manage portfolios, assess and manage financial risks, and make lending decisions. Employment opportunities are with commercial banks, mutual and pension funds, insurance companies, securities firms, investment banks, hedge funds, consulting, and other firms. Likely job titles include financial analyst, financial advisor, relationship manager, portfolio manager, risk manager, and research analyst.

Corporate Finance Track: Every business decision that involves the use of money is a corporate finance decision. The courses in this track prepare students to make sound business decisions, such as which business activities make financial sense for the firm’s owners, which business and financial risks are worth taking and which must be avoided, how to ensure a business has enough cash on hand to pay its bills, and whether profits should be reinvested in the business or distributed to the owners. The basic principles of financial decision-making are the same for large, publicly traded firms and small, privately run businesses. This track benefits both entrepreneurs and those seeking an entry level position in a corporation with the goal of one day attaining the position of Chief Financial Officer (CFO).

Data Analytics Track: Data analytics involves quantitative and qualitative techniques and tools to analyze and exploit the massive amount of data generated in business. This track introduces data retrieval and programming languages, such as SQL, R and Python, as well as new programming environments, such as Hadoop ecosystem, data mining techniques, sentiment analysis, and predictive analytics. The track will introduce some of the latest software used for performing data analytics and text mining. The data analytics skill set will be valuable in a wide range of businesses and organizations in government, education, and other sectors.

Digital Marketing Track: In a world where more and more business activities are driven by technology, developing an effective digital marketing plan is essential for every organization and the need for digital marketers continues to grow. The digital marketing track provides students with grounding in developing marketing plans and strategies to capitalize on digital tools to communicate and engage with current and prospective customers. Students will gain cutting-edge marketing knowledge and skills in social media, search engine marketing, content marketing, digital marketing analytics, and more to develop high-performing integrated marketing plans that deliver on key marketing metrics.

Strategic Human Resource Management Track: Understanding how to reward employees, navigate legal requirements, and motivate a workforce are skills that every manager needs, regardless of their functional area or specialization. This track provides essential skills, knowledge, and behaviors needed to excel as business leaders in any industry. The courses in this track focus on workplace issues crucial for performance, including team building, evaluating needs for training and development, guiding employees’ career progression, assessing compensation, and managing diversity by using evidence-based practices based on the latest research. Interested students can also use this module to prepare for the competency-based Society for Human Resource Management (SHRM) Certification exam the industry-wide gold standard in demonstrating expertise in personnel management. An important theme of this module is showing students how to use these concepts in a strategic, systematic way to result in positive organizational change.